How to get that high click throughs?

My secret weapon is trying to make my WebPages as likable as possible for Google.

I have found that better ranking on your search term (for a page) in Google, increases click through.

Not because you get some secret bonus or extra points (according to those who know, are there no connection between Google search engine and adsense).

However, I believe that if Google search engine ranks you high, then you have created a webpage that Google understands very well.

Therefore, when adsense ad is placed and Google scan your page to determine content of ads to show, it also will find page clear and understandable, and as a result choose very targeted ads.

All of this boils down to using page tags, content, headers and similar to focus on a very narrow search term. People coming in after finding web page in search engine (and having read title and description), actually find exactly what they where looking for.

In addition, ads showing are exactly in area they where looking and will pull a higher click rate, then ads showing for someone looking after arriving from a false or misleading link.

Here are some of marketing strategies you can implement:

- Create an online newsletters - Give something away for free - Create online questionaires - Engage yourself into discussion groups - Write helpful tips - Create local resources for others - Have a section of tips from others in your field - Create a forum on your site

As you can see, these are all marketing strategies that ingage people in some way. The key is to create emotion through your visitors. Once you've engaged someone from your site, your site will be imprinted on their mind. It may take them a year to buy something from you but once in a while, maybe even weekly, they will keep coming back to your site.

The important thing to remember is that, eventually, we loose all of our visitors, even more important is to find marketing ventures that keep them coming back from time to time.

Just because someone saw your service today, doesn't mean that he/she is ready to buy what you are ofering. Many people "Shop For Tomorrow". They like to browse around, see options out there before they dig into their wallet.

I hope this article will spawn off some ideas for you!

About The Author:

Martin Lemieux Smartads - President

Affordable Web Design & Web Site Marketing http://www.smartads.info & http://www.smartads.ca

For more of Martin's articles, please go here: http://www.smartads.info/top-10

For Daily Web Marketing Tips: http://web-marketing.smartads.info