Ads Not Pulling? Don't Blame the Publisher Yet! Ad Writer's Tips and Tricks

Written by Robert Olson

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get one that stands out fromrepparttar rest but this is really a small price to makerepparttar 101127 difference between success and failure. Start by writing downrepparttar 101128 main benefit of your product or service. A benefit is something that fills a need inrepparttar 101129 reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads forrepparttar 101130 purpose of learning to write ads. You will start to seerepparttar 101131 big differences between ads.... fromrepparttar 101132 bland torepparttar 101133 downright compelling! One person might write 'Eggs for Sale' butrepparttar 101134 next person may make his eggs sound so much better even ifrepparttar 101135 eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better? Once you have a headline that you feel can getrepparttar 101136 reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasizerepparttar 101137 benefits they will get if they respond to your ad. Solve one ofrepparttar 101138 reader's problems with words and your are just about there! One ofrepparttar 101139 biggest mistakes made by ad writers is when they fail to askrepparttar 101140 reader to take 'action'. If you have a Herbal Pain Formula website, you might closerepparttar 101141 ad by writing 'To End Your Pain - Click Here! If you wantrepparttar 101142 person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read: Live Pain Free! New Herbal Formula with Pain Free Guarantee! To End Your Pain - Click Here Now! Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek outrepparttar 101143 information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come!

Robert Olson publishes FreeWebPromote a tutorial based newsletter for internet beginners. Visit the FreeWebPromote website and place your ads for Free on 42000 High Traffic websites with one click. Plus get Free Software that Remembers Passwords and all your personal info - Fills out internet forms for you! Click Here Now!


Written by Shery Ma Belle Arrieta

Continued from page 1

IF YOU WANT SALES, NEVER WRITE OR PRESENT A BORING AD. Again, if your ad is interesting, that'srepparttar only reason why your readers or customers are ever going to read on and finish reading your ad and possibly buy and try out your product. One effective way for you to "connect" with your readers/customers is for your ad to speak directly to them. Tell them a story, appeal to their emotions, their needs, their desires. If possible, add testimonials from people they are familiar with; a famous actor or actress perhaps. Never makerepparttar 101126 mistake of talking more about your company and your success more thanrepparttar 101127 product you are trying to sell. Your target customers are reading your ad because they want to know about your product and not about you. Don't also bother trying to tell them how your company developedrepparttar 101128 product. Tell them instead what your product can do for them.

DON'T EXAGGERATE; BE BELIEVABLE INSTEAD. The only way to achieve this is to tellrepparttar 101129 truth in your ad. You have to be able to developrepparttar 101130 image that your customers can trust you based onrepparttar 101131 kinds of advertisements you show them. If you have to choose between being clever or ingenious with your ad and being honest and truthful, go withrepparttar 101132 latter. Your customers will be able to discern for themselves that you are being honest with them. If you were able to convince them into buying one of your products before by giving them false hopes or facts, trust me, you won't be able to convince them to buy that same product again simply becauserepparttar 101133 product didn't deliver what you promised inrepparttar 101134 ad.

GET THEM MOVIN'! You have managed to hook their attention, get them to readrepparttar 101135 entire ad and convince them to buy and try out your product. But without this important part of your ad, you still won't be able to really have a successful ad. Yes, your customers now want to buy their product. They're excited to try it out. Where and how do they buy? It's important to put an address, a phone number or even a hotline for them to make them buy and take that final step in your ad campaign. Give them ways of how they can order: credit card, a form they can mail and send money order to, using discount and promotional coupons.

Keep in mind these tips and you'll be able to produce ads that will sell you your products.

Shery Ma Belle Arrieta is a freelance writer and ebook author. She provides content for, an emerging company that specializes in search engine promotion. She also publishes several ezines, one of them is the weekly Sites, Biz and Zines! ezine. Visit her web site at and

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