Continued from page 1
IF YOU WANT SALES, NEVER WRITE OR PRESENT A BORING AD. Again, if your ad is interesting, that's only reason why your readers or customers are ever going to read on and finish reading your ad and possibly buy and try out your product. One effective way for you to "connect" with your readers/customers is for your ad to speak directly to them. Tell them a story, appeal to their emotions, their needs, their desires. If possible, add testimonials from people they are familiar with; a famous actor or actress perhaps. Never make mistake of talking more about your company and your success more than product you are trying to sell. Your target customers are reading your ad because they want to know about your product and not about you. Don't also bother trying to tell them how your company developed product. Tell them instead what your product can do for them.
DON'T EXAGGERATE; BE BELIEVABLE INSTEAD. The only way to achieve this is to tell truth in your ad. You have to be able to develop image that your customers can trust you based on kinds of advertisements you show them. If you have to choose between being clever or ingenious with your ad and being honest and truthful, go with latter. Your customers will be able to discern for themselves that you are being honest with them. If you were able to convince them into buying one of your products before by giving them false hopes or facts, trust me, you won't be able to convince them to buy that same product again simply because product didn't deliver what you promised in ad.
GET THEM MOVIN'! You have managed to hook their attention, get them to read entire ad and convince them to buy and try out your product. But without this important part of your ad, you still won't be able to really have a successful ad. Yes, your customers now want to buy their product. They're excited to try it out. Where and how do they buy? It's important to put an address, a phone number or even a hotline for them to make them buy and take that final step in your ad campaign. Give them ways of how they can order: credit card, a form they can mail and send money order to, using discount and promotional coupons.
Keep in mind these tips and you'll be able to produce ads that will sell you your products.
Shery Ma Belle Arrieta is a freelance writer and ebook author. She provides content for WebMarketingSpecialists.com, an emerging company that specializes in search engine promotion. She also publishes several ezines, one of them is the weekly Sites, Biz and Zines! ezine. Visit her web site at http://webmarketingspecialists.com/ewriter and http://webmarketingspecialists.com/sbz.