Start by writing down main benefit of your product or service. A benefit is something that fills a need in reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads for purpose of learning to write ads. You will start to see big differences between ads.... from bland to downright compelling! One person might write 'Eggs for Sale' but next person may make his eggs sound so much better even if eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?

Once you have a headline that you feel can get reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasize benefits they will get if they respond to your ad. Solve one of reader's problems with words and your are just about there!

One of biggest mistakes made by ad writers is when they fail to ask reader to take 'action'. If you have a Herbal Pain Formula website, you might close ad by writing 'To End Your Pain - Click Here! If you want person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read:

Live Pain Free! New Herbal Formula with Pain Free Guarantee! To End Your Pain - Click Here Now!

Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek out information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come!

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Listed below are some web sights and reading material that will help you understand music business and keep you from making some simple mistakes. Take time to look at all of pages listed and bookmark ones that you think will be helpful.

Performing Rights Organizations Songwriters, Copyrights, forms, publishers BMI Bmi.com ASCAP ascap.com SESAC sesac.com/gov

Copyrights Benedict.com U.S. Copyrights lcweb.loc.copyright/forms General Business Sources Small business Development Center 1.800.827.5722 Wall Street Journal Forbes Magazine Money Magazine

Music Business Billboard.com Musicbizacadmey.com

Reading Material How to Promote Your Music Successfully on Internet The Musicians Atlas 2001 Guerrilla Music Marketing Handbook & Auto tape The Indie Contact Bible Gig Magazine

All these books are available at amazon.com or your local bookstore

Tom Sabella, a native of Hubbard, Ohio, grew up in the late fifties in a close-knit family with strong a religious background. His musical career began in adolescence with the church youth group and, at sixteen, he was performing with his band, The Acts, in New York City.