Adding the Right Keywords to Your Website Content

Written by Megan Corwin


Continued from page 1

For example, this business could post an article on their site and include links to their products. The content ofrepparttar article could describe how candles are effective in *making*repparttar 119373 *Christmas* season bright. Then launch into a *supply* list for items they will need for using candles to decoraterepparttar 119374 home forrepparttar 119375 holidays, and they type of *holder* to use for each candle.

See how easy that was to work these words intorepparttar 119376 website? This internet marketing solution is effective and simple. Try to make it a fun game to see how many words you can work into your text.

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, visit Meganís website: http://www.wahwoman.com


Link Popularity and the Myth of the Guestbook Link

Written by Eric Ward - Link Mensch


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The real question here is do search engines know about this scam yet, or do they count guestbook links as additional links for poplarity rankings? My hunch is that since guestbook links are not in any way an indication of content quality, then they do not matter at all.

If ANY search engine currently gives any credit or rankings impact for guestbook links, this impact is only becauserepparttar engine hasn't yet figured outrepparttar 119372 guestbook trick, and soon will. In fact, sincerepparttar 119373 majority of guestbooks pages haverepparttar 119374 word guestbook inrepparttar 119375 URL string, it would be absurdly easy forrepparttar 119376 search engines to simply ignore any link that appears at any URL withrepparttar 119377 letters guestbook in it.

And I'll bet you if they don't already ignore them they will soon.

My last point is more philosophical. Ifrepparttar 119378 reason you are seeking a link is because

a). The link can be obtained automatically or in bulk numbers and b). You are trying to inflate links for SEO purposes, thenrepparttar 119379 bottom line is it's all bullsh*t, and no matter ifrepparttar 119380 engines figure it out today or next month,repparttar 119381 tactic is based on a lie and shouldn't be done.

Until next time, I remain,

Eric Ward, EricWard.com - The Link Mensch

Eric Ward founded the Web's first service for announcing and linking Web sites back in 1994, and continues to offer related services today. His client list is a who's who of online brands, including Amazon.com, The Link Exchange, Microsoft.com, Rodney Dangerfield, WarnerBros, and Discovery Channel. His services won the 1995 Tenagra Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997.


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