Adding Meta Tags to your site

Written by John Karnish

Continued from page 1

When creating your title and description tag, pretend that you're creating a classified ad. That's basically what you're doing. You title tag is your headline. You want to gain your viewer's attention as he's scanningrepparttar page and interest him to read further. Your description should make him feel that he has something to gain from visiting your site.

Your description tag looks like this:

In your keyword tag, you want to list your main keywords people will use to find your page. Since some search engines are case sensitive, you might also want add your keywords in caps and maybe even some spelling mistakes some people might make when searching for your site.

Here is what your keyword tag will look like:

It is disputable whether it's better to separate your keywords with commas or to just leave a space between words.

Although meta tags help position your page, they won't determinerepparttar 128412 success or failure of a top 20 ranking. Some search engines don't even support meta tags. That's why it's important to use your keywords inrepparttar 128413 certain areas of your page.

It usually helps to have a keyword place in a heading tag atrepparttar 128414 top ofrepparttar 128415 page. You also want to use your keywords inrepparttar 128416 first few lines ofrepparttar 128417 first paragraph. A good amount of weight is usually placed here in determining your ranking. These first few lines are usually what are displayed as your description, so you also want to compelrepparttar 128418 reader to stay at your site.

The determinations of search engine rankings are constantly changing. Since algorithms are hard figure out, software is usually helpful. The three biggest I know of are "Web Position," "Position Agent" and "GRKda GRSoftware Keyword Density Analyzer."

Since this article only focused on meta tags, here are some sites that will give you more detailed information on search engine placement:

You may also want to seek help from some experts. Here are a couple of cool search engine forums:

John Karnish of the Internet Marketing Professional website. Visit his site for a QUICK And EASY Way To Build A Profitable Business On The Internet. Start Today! Visit:

An exercise to get your site in shape!

Written by Kerri Reeves

Continued from page 1

Make sure you write down *every* keyword and/or phrase your spouse uses. Also pay close attention torepparttar web sites she/he clicks on fromrepparttar 128411 search results. This will give you an outside look at howrepparttar 128412 majority of your customers are going to find you.

After your spouse clicks on one ofrepparttar 128413 search results that she/he is interested in, ask them "Why?" What was it about that particular site that interested her/him? Take notes; this is good stuff!

Note: Of course not everyone is selling information on how to make money online. Some of you may be selling crafts that you made yourself, vitamins or weight loss products, long distance service, etc. No matter what your site wants from its visitors, you can still do this exercise. Just be sure that your spouse only has a vague idea of what she/he is searching for.

The next step in this exercise is to have your spouse conduct their searches again, only this time they should have a really good idea of exactly what it is they are looking for. Tell them to be specific in their searches.

Again, write downrepparttar 128414 keywords and/or phrases they use, what sites they visit fromrepparttar 128415 results and why.

Be sure to also write downrepparttar 128416 URL ofrepparttar 128417 web sites they visit. (This is your competition!) Next week, we are going to do a little undercover work. You will becomerepparttar 128418 ultimate internet spy!

Note: The reason I say to use your spouse or friends for this exercise, is that we, as marketers, tend to get so close to what we're doing, that it's hard to get back, outsiderepparttar 128419 box, as newbies. We know what it is our product does, and how it does it, but our customers don't! We need to get inside their heads and discover *their* idea of our product. This isrepparttar 128420 easiest way to do that.

***Attention, MRI subscribers!***

If your spouse isn't available for this exercise, try usingrepparttar 128421 Keyword Finding Tools listed inrepparttar 128422 "Search Engine Tools" category at Click here Spend some time withrepparttar 128423 last resource listed and you'll have your keyword list in no time!

***Attention, Non-MRI subscribers!***

You can subscribe to The Marketing Resource Informer and gain access torepparttar 128424 only ezine that does allrepparttar 128425 work for you and provides you with easy to use resources you won't find anywhere else onrepparttar 128426 net at Click here

Kerri Reeves is the publisher of A1 Home Business News and The Marketing Resource Informer where she provides subscribers with Keyword Finding Tools that go hand-in-hand with this article. Subscribe right now at

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