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Make sure you write down *every* keyword and/or phrase your spouse uses. Also pay close attention to web sites she/he clicks on from search results. This will give you an outside look at how majority of your customers are going to find you.
After your spouse clicks on one of search results that she/he is interested in, ask them "Why?" What was it about that particular site that interested her/him? Take notes; this is good stuff!
Note: Of course not everyone is selling information on how to make money online. Some of you may be selling crafts that you made yourself, vitamins or weight loss products, long distance service, etc. No matter what your site wants from its visitors, you can still do this exercise. Just be sure that your spouse only has a vague idea of what she/he is searching for.
The next step in this exercise is to have your spouse conduct their searches again, only this time they should have a really good idea of exactly what it is they are looking for. Tell them to be specific in their searches.
Again, write down keywords and/or phrases they use, what sites they visit from results and why.
Be sure to also write down URL of web sites they visit. (This is your competition!) Next week, we are going to do a little undercover work. You will become ultimate internet spy!
Note: The reason I say to use your spouse or friends for this exercise, is that we, as marketers, tend to get so close to what we're doing, that it's hard to get back, outside box, as newbies. We know what it is our product does, and how it does it, but our customers don't! We need to get inside their heads and discover *their* idea of our product. This is easiest way to do that.
***Attention, MRI subscribers!***
If your spouse isn't available for this exercise, try using Keyword Finding Tools listed in "Search Engine Tools" category at Click here Spend some time with last resource listed and you'll have your keyword list in no time!
***Attention, Non-MRI subscribers!***
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Kerri Reeves is the publisher of A1 Home Business News and The Marketing Resource Informer where she provides subscribers with Keyword Finding Tools that go hand-in-hand with this article. Subscribe right now at http://www.marketingresourceinformer.com/