A smart technique is to automate your word wrapping right on line using free e-mail formating utility at: http://www.jbmckee.com/formatit/

Alternative Tip For Front Page Users: Insert your word file into front page, convert text to table, merge cells, set table width to 464 and border size to zero. Save. Copy entire table (not text) and paste in to your e-mail. This gives you 60 characters per line. [I suggest you use your hotmail account to send it to a Yahoo account and then copy and send it back. This will remove any HTML].

Ad Tracking:

Once you have written your ad you need to test and track it`s performance. Ad tracking is an absolute necessity if you want to maximize results with minimum budget. You need to know where your responses are coming from and which ads are `pulling` more. To get maximum returns on your investment, you need to concentrate on most responsive mediums. A few easily implemented tactics are:

1.E-mail links with subject lines: For each ad you use a different subject line. Say if your e-mail address is abc@xyz.com and you are advertising in ezine1, your link will be

mailto:abc@xyz.com?subject=ezine1

2.Mirror Pages: If your URL name is www.xyz.com and your home page is index.html, you upload several copies of your home page and save them as index1, index2, etc. Put a site meter on each of mirror pages, use different ads/ezines for each page. Here your link will take form:

http://www.xyz.com/index1.html

3.Autoresponders: For each Ad you use an email link with an autoresponder. Use an autoresponse sales message. For instance if you are tracking ad1 and ad2 you use two autoresponders and your links will be of form:

mailto:ad1@yourdomain.com and

mailto:ad2@yourdomain.com

This method gives you a very accurate picture.

4.If you don`t want to do any of above, you can use free tracking services at http://www.linkcounter.com .