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The first thing to keep in mind is that a great copywriter is easy to work with. They are experienced in dealing with professionals. It helps to know what can make difference in working with a great copywriter.
First, get your agreement in writing. A written contract is always a good idea, and can prevent difficult situations or misunderstandings from happening in first place. A solid contract outlines work to be performed, fees, due dates, terms and conditions.
Next, always know how much itís going to cost. Try to get your copywriter to commit to a flat fee before project begins. This way, both parties are protected. Hourly writers should be avoided. Thereís no incentive for them to get job done in a timely manner.
Quality copy isnít cheap. Be prepared to pay for that quality. Great copy is worth its weight in gold, because it can make difference between a product that sells five units, and that same product selling five thousand units. Great copywriters are worth every dollar they make.
Itís also a good idea to have one person- and one person only, appointed to deal with your copywriter. It can be very confusing to have a whole team of people interacting with a copywriter. Conflicting ideas can arise and confusion is usually only outcome. Designate one person to handle all communications.
Great copywriters like to know exactly what they will be writing. Many times, assignments are vague. Itís important to spell out in clear, simple terms, what writer needs to know to do his best work. Sometimes target audience is vague. Other times features and benefits of product are unclear. In addition, a great copywriter needs to know reason for assignment. Is client introducing a new product or service? Are they trying to qualify prospects? This is a critically significant piece of project.
Make sure you give copywriter all background material they need to write copy. Types of things they need are previous ads, testimonials, product brochures, market research, and information on competitors. Having these materials makes project so much easier.
One issue that almost goes without saying, but is also sometimes overlooked is payment. If youíre a professional, one of most frustrating elements of business can be issues around payment, and late payment. If you want to work with a great copywriter, itís important to make this a non-issue.
Finally, give feedback. Copywriters know all about constructive criticism. Itís a big part of making marketing piece best possible. A great copywriter will always be receptive to it. But more than that, a great copywriter wants to know your feedback. Good or bad. Itís only way to make it better.
Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at http://www.CustomCopywriting.com for any copywriting project you may have or if you would like more articles or a Complimentary Website Copy analysis.