"Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors"

Written by Mike Jezek


Continued from page 1

Or... "Our software isrepparttar Cadillac of accounting software in this industry, compared to that of our competitors." Familiarity Metaphors. -- Here's a metaphor to further build a feeling of security and trust in your prospects. Simply match experiences or items that your prospects are sure to be familiar with to your sales presentation.

Example: "Many people first started out with this same software you've been using, but... "

Or... "I'm sure you're familiar withrepparttar 127311 Secretary of Defense, Donald Rumsfeld. Well our accounting firm does his tax work." "Many of your fellow graduates from Texas A&M are signing up today!" Of course there are other types of metaphors we can discuss here, but there's only room for so many in this article. Using metaphors will immediately put life into your sales materials, and open uprepparttar 127312 potential for not only higher response but higher profits. Try them, you may be blown away byrepparttar 127313 results!

Yours FREE: 10 Minute $ales Letter Critique by Direct Mail Copy & Sales Letter Specialist Mike Jezek. Yes, see if your sales letters are ready to unleash a buying frenzy with a free critique from Mike Jezek. Email: miknlisa@gtcinternet.com, http://www.irresistiblecopywriting.com


"How To Write A Dynamite Guarantee For Your Sales Letters"

Written by Mike Jezek


Continued from page 1
You can also give a money-back guarantee and allow your buyers to keep any free reports or bonuses they've received from their purchase. You can have another company vouch for you that if you don't follow-through on your promise to give a money-back guarantee to a customer who requests one, then they will. (Clever!) If you're a service business you can give a partial refund of services rendered or even give a refund ofrepparttar entire purchase price. You can even provide a product instead as a guarantee policy. Another guarantee you can try- give one ofrepparttar 127310 above guarantees along with $10 or even $50 extra. Just for people takingrepparttar 127311 time to test your offer. Yes, it's an outrageous and risky guarantee but it'll give you more leverage over your competition. Graphic design pointers. Try adding your picture and signature to your guarantee to boost credibility. Put your guarantee in certificate form. Putrepparttar 127312 words guarantee in big bold letters that stand out. Also, mention your guarantee at least three times throughout your sales letter. More if you have little to no testimonials. You can even write your headline as an outrageous guarantee. Bottomline: Create a guarantee that far surpasses that of your competition and you'll achieve success.

Yours FREE: 10 Minute $ales Letter Critique by Direct Mail Copy & Sales Letter Specialist Mike Jezek. Yes, see if your sales letters are ready to unleash a buying frenzy with a free critique from Mike Jezek. Email: miknlisa@gtcinternet.com, www.irresistiblecopywriting.com


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