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Once in a while I find myself looking for an excuse not to do something: not to write an article, not to work on next issue of my newsletter, not to send out partnership proposals...
When this happens, I try to analyze reason.
As a rule, it happens because task is either too time-consuming (which means I have to find a way to automate it) or I simply don't know step-by-step procedure of doing it and find excuse not to sit down and learn.
For example, I never got to learn how to use WebPosition Gold, Search Engine optimization software. When I pin-pointed reason (steep learning curve) I immediately chose another, a more fast and convenient way of optimizing and submitting my web pages.
So if you don't feel like doing something in your business, find out reason. Is it because:
- it's too hard? - it's too time-consuming? - you don't know how to do it? - you don't enjoy subject? - you truly lack time?
When you narrow down true reason for your lack of action, try to find an alternative. For example, hire someone else to do it for you or drop less profitable parts of your business and use that time to complete this important task.
Think "action" - because if you don't act, you will never know if your idea was, indeed, a profitable one.
Milana Nastetskaya is a web developer, book author and a web consultant. Find out how she can help you grow your business on the Internet by going to http://www.mycoachingwebsite.com