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5.Not using formatting to make pages easier to read An important aspect of web that many people do not realise is we read computer screens differently than we read text on paper. On screen people scan more than read. This means that your text needs to be formatted in such a way that a visitor can scan your page and gain a reasonably clear understanding of what you want to say. It allows people to move quickly to section of text that has information they want to read every word of. So be sure to use headings, sub-headings, bold and italic text and bullet points. As a rule of thumb, make text on a web page 40% shorter than paper-based equivalents.
6.Talking to masses, not individual While your website may be seen by hundreds or thousands of people every day, an important, yet commonly overlooked factor, is that your website is seen by that many individuals. They are not there as a mass, but are singular entities (even if simultaneously) who need to be regarded as an individual.
7.Being self centred Website visitors are interested in what is in it for them, not what you can do. Saying “We have largest team of technicians in city” does no-one any favours. But saying “You will receive fast, professional service from our team of qualified technicians” is better. As a consumer I don’t care how big your team is, I just want my equipment fixed quickly by someone who knows what they’re doing.
8.Inconsistencies I shudder when visiting a site and when I go to second page of site everything about page is different – colour, text style. It’s even worse when I get to a third page and it is different again… It makes task of building a website much easier if you settle on a template and add content to template. This shows a higher degree of professionalism (or less amateurishness). Also on any page, use no more than 2 font styles.
9.Tenses ”We believe that we can best meet your needs”…..”I have three years experience” The switch from I to we is very common. Also beware of could, can, should.
10.Pages too wide for screen Test it – 30% of people still use 800x600 screen resolutions. Use design tricks to enable pages to adjust to variable screen widths. Even worse is when pages don’t fit any resolution properly, and require just a small sideways scroll, but often enough to be required to read text of page.
These are all common mistakes that are easily fixed and ones that will help in building credibility and greater visitor satisfaction.
For a free website review visit our site at http://www.plusone.com.au/appraisal.php Copyright 2005 – reprint permission is granted if article fully reproduced including author bio.
Matt Eliason is CEO of PlusOne -> Marketing Media Communications – He has over six years internet marketing experience and also runs six successful e-commerce web sites. Take advantage of PlusOne’s free website appraisal offer at http://www.plusone.com.au/appraisal.php