Achieve a better website by avoiding these 10 basic mistakes

Written by Matt Eliason

Continued from page 1

5.Not using formatting to make pages easier to read An important aspect ofrepparttar web that many people do not realise isrepparttar 131619 we read computer screens differently than we read text on paper. On screen people scan more than read. This means that your text needs to be formatted in such a way that a visitor can scan your page and gain a reasonably clear understanding of what you want to say. It allows people to move quickly torepparttar 131620 section of text that hasrepparttar 131621 information they want to read every word of. So be sure to use headings, sub-headings, bold and italic text and bullet points. As a rule of thumb, makerepparttar 131622 text on a web page 40% shorter than paper-based equivalents.

6.Talking torepparttar 131623 masses, notrepparttar 131624 individual While your website may be seen by hundreds or thousands of people every day, an important, yet commonly overlooked factor, is that your website is seen by that many individuals. They are not there as a mass, but are singular entities (even if simultaneously) who need to be regarded as an individual.

7.Being self centred Website visitors are interested in what is in it for them, not what you can do. Saying “We haverepparttar 131625 largest team of technicians inrepparttar 131626 city” does no-one any favours. But saying “You will receive fast, professional service from our team of qualified technicians” is better. As a consumer I don’t care how big your team is, I just want my equipment fixed quickly by someone who knows what they’re doing.

8.Inconsistencies I shudder when visiting a site and when I go torepparttar 131627 second page ofrepparttar 131628 site everything aboutrepparttar 131629 page is different – colour, text style. It’s even worse when I get to a third page and it is different again… It makesrepparttar 131630 task of building a website much easier if you settle on a template and add content torepparttar 131631 template. This shows a higher degree of professionalism (or less amateurishness). Also on any page, use no more than 2 font styles.

9.Tenses ”We believe that we can best meet your needs”…..”I have three years experience” The switch from I to we is very common. Also beware of could, can, should.

10.Pages too wide forrepparttar 131632 screen Test it – 30% of people still use 800x600 screen resolutions. Use design tricks to enable pages to adjust to variable screen widths. Even worse is when pages don’t fit any resolution properly, and require just a small sideways scroll, but often enough to be required to readrepparttar 131633 text ofrepparttar 131634 page.

These are all common mistakes that are easily fixed and ones that will help in building credibility and greater visitor satisfaction.

For a free website review visit our site at Copyright 2005 – reprint permission is granted if article fully reproduced including author bio.

Matt Eliason is CEO of PlusOne -> Marketing Media Communications – He has over six years internet marketing experience and also runs six successful e-commerce web sites. Take advantage of PlusOne’s free website appraisal offer at

Getting a Google Page Rank 3 in Six Months

Written by Geraldine Jensen

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Within about 3 months, my sites were listed on Google, Ask Jeeves, Excite and several others whenrepparttar exact website name was entered--- a big step forward. I still had made only a few sales and noone had found my sites by usingrepparttar 131616 search engines. I decided to focus my attention on only one site,, because it wasrepparttar 131617 only site that had any sales andrepparttar 131618 profit margin was highest on that site.

I began to experiment with advertising. I opened Overture, Google Adwords , Mamma, and Kanoodle accounts. I signed up for Adsense. I bought ezine ads, and visitors from Traffic Taxi, did a popunder ad and newsletter ad with I signed up with companies that pay people to visit your site, I tried an adblast---all with little or no results. I found and bought ads forrepparttar 131619 software site inrepparttar 131620 newsletter. Finally, I began to make some sales..

But to stay in business long-term and to reduce advertising costs, I needed to be able to make sales based on search engine results. I bought some site submission software which I now sell and began to submit my sites page by page. I also signed up with Microsoft and began to optimize my website pages.

Now, after six months, one of my sites has a great Google page rank. ranks 3. Website traffic is about a 2,000 hits/week. I have high hopes for 2005! I have learned a lot inrepparttar 131621 past six months especially about search engine submission, optimization, directories, and links. See for Reseller Tips.

Geraldine Jensen is the owner of several ecommerce websites. She is the publisher and editor of http;//, which was chosen as Hotsite by USA Today in October 2004 due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today's Family Forum.

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