Maybe that is why there are so many advertisers looking for that right agency, they are looking at smaller independent shops and are seeing results, they are asking bigger agencies for that special something for their brand and wait for proposals to roll in. Competition brings best out in all of us and that’s what advertisers hope for when they send out that RFP. They look for that one thing that sets one agency above rest for their brand. I would venture to guess that in VW’s case it may be accountability.

So what is that comfortable medium, maybe it will work as any joint venture or partnership normally works, both parties have something to lose if partnership or joint venture isn’t profitable. What ever standards morph into I am sure that it will force ad agencies to tap into their creative souls and come out with their best, develop knock out media plans to send their clients message where it will most effective and collect their reward at end of day. Giving advertiser what they are looking for and agency getting what they worked hard for and deserve. As simple as that sounds is as complicated it can be, but that leaves this topic open for discussion.

Louis Victor – New Age Media Concepts

Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase traffic to your website.

Another valuable purpose of banner ad is branding. Intertwined with messages Gallery Furniture delivers about particular sales events or types of furniture is company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporating tag line is way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of numbers game by continually displaying your name, logo, and colors. The more visitors that see you, more they will come to associate your name with your type of product or service, and more likely they will be in future to buy from you.