Accepting Payments Online through a Third Party Online Payment Processor

If you are not ready to set up your own online merchant account and/or you want to offer additional online payment options, you can turn to a variety of third party online payment processors.

Third party online payment processors provide a way to accept payments online without extra cost and obligation of a merchant account. To compensate, transaction fees and/or discount rates are significantly higher than for merchant accounts.

Each program is a little different and no single third party payment processor is right for all situations. Clickbank, for example, helps you sell digital products online. At last check, CCNow processes payment for tangible items only.

Deciding What's Best for You

Whether you accept payments online through an Internet merchant account, through a third party payment processor, or both, read all agreements carefully before committing. Do not hesitate to ask providers questions if information is unclear or incomplete.

There is more information about accepting payments online - including explanations of merchant account fees, finding right ecommerce providers, and third party payment processor overview - on ecommerce information site Take-Payments- Online.com, http://www.Take-Payments-Online.com .

Put together "puzzle pieces" for accepting payments online and your ecommerce Web sales will flourish!

Bobette Kyle is publisher of the ecommerce information site http://www.Take-Payments-Online.com . She is also proprietor of The WebSiteMarketingPlan.com Network, subject-specific Web sites designed to help you find the right information for writing and implementing your marketing plan. Visit here: http://www.WebSiteMarketingPlan.com

The Affiliate Relating to Customers. In a retail business, most people realize that a happy customer is a customer who returns to spend more money in future. Yet anonymity of Internet causes some affiliates to forget this simple fact of commerce and they worry more about getting a quick sale than giving customer what he or she truly wants and needs. I don’t mean to imply everyone in industry has forgotten this important lesson. There are several “ezine gurus” who make money hand-over-fist by developing a relationship with their subscribers based on trust and comfort. When they recommend a product in their newsletter, people believe and buy. How did this relationship of trust come to exist? The guru (who’s an affiliate of products being recommended) places himself in shoes of customer and considers their desires and concerns. When he or she finds a product that addresses those desires and concerns, it’s an easy sell and customers love guru for it.

The Advertiser Relating to Affiliates. In general affiliates consider best advertiser to be one that brings most paying customers for their advertising dollar, but how does an advertiser achieve this? Again answer lies in developing a relationship with affiliates (who are in this case their customers) that encourages feedback, enabling both parties to can hash out what advertising methods work best. An advertiser that offers this type of relationship doesn’t necessarily need to offer best return per dollar today because potential for growth outstrips more “profitable” competition.

These are just three examples of faceless entities of ecommerce and why it is important to connect with them. Consider how many groups of people you interact with in your business.