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How to Master Google AdWords

Written by Herman Drost

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5. Use strong verbs in your ad - strong verbs link directly torepparttar five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."

Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct."

Hereís a comparison of weak and strong verbs:

Weak verbs Inform Reduce Indicate Modify Endeavor Desire

Strong Verbs tell, say cut show change try want

Next time you visitrepparttar 139852 grocery store look at some ofrepparttar 139853 headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action.

6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that donít ie ďsimple self defenseĒ

7. Set a daily budget - Google will recommend a specific amount to spend for each click. Donít go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown atrepparttar 139854 top ofrepparttar 139855 page donít necessarily producerepparttar 139856 highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.

8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.

9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.

10. Track your ads - track which ads producerepparttar 139857 most clicks. The adtracker I recommend you use is Adtrackz:

This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placingrepparttar 139858 ad. You can also userepparttar 139859 Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.

When you have created a winning ad (high CTR) adjustrepparttar 139860 landing page of your web site until you convertrepparttar 139861 visitors into buyers.

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of Affordable Web Site Design, Web Hosting, Promotion Access 100 Million People in 10 Minutes Get the Definitive Fast-Start Guide for Google AdWords

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