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There is nothing more important to any page's ranking than title of page. Keep it short. Less than four or five words, if possible. The shorter title, more focused and relevant Google will consider that page to be.
4. Lots of small font on your pages. That's considered spam! In theory, you could use
tags or size 5 font on all your text and receive a boost for all words in that size, but that would be impractical because of your surfers, who might actually want to read what you wrote on your page in first place. Forget that idea.
Just use size 2 or 3 font, and if nothing else, at least you won't get penalized.
5. Invisible keywords on your page. i.e., a whole bunch of white words on a white background, on bottom of your page. Spam again. It's easy for Google spider to pick up, and yes, they will hammer your ratings for it.
Instead, write relevant keywords, high in your page text, and make your most important keywords come out first in Title tags of your HTML page.
Your overall best shot at getting good rankings for your site: Useful content. It's like old saying you heard in school: "If you spent as much time studying as you did cheating, you'd be in top of your class." (I'm sure you never heard that directly, but I think you get point.)
The ultimate fix: There is no traffic-builder like high-quality content. You will find people linking to you without your asking for it, and that will catapult you to top of search engines. Your site's visitors are real people, with a real need you can fill. If you'll use your website to provide them with reliable information, services, or products, it will be as successful as any offline venture.
Mike New, a free-lance search engine and site optimization consultant, specializes in getting top rank listings for websites at Google. Aside from optimizing and promoting, you'll find Mike developing websites in ASP or PHP, and upon request, doing it ASAP.