competitors' websites. All you need to do is always insist on your USP (unique selling proposition). You'll always offer

something that no other competitor will. If you don't, you'll soon be out of business anyway, so why bother with email

marketing? Whatever you do, your customers & prospects will appreciate sincerity in first place.

Become a member yourself in other communities. Have you thought about starting with your best competitors? If they kick you

out, remember to post a thank you message on your own list (no kidding).

Publishing in targeted discussion lists is a powerful way to reach thousands of prospects. And they're already 'filtered'.

Now you are treating your subscribers like real persons, that have preferential needs. Now you can get back to thinking about

sales. Netiquette

This is not just about how others behave on web. You have to respect some rules too. When you place a link, don't

mislead. When you choose a subject line, don't lie. When you splash a half page title, make sure it relates to content of

the message. Finally, some editing tips:

* Don't take me as an example and use short phrases.

* Use lists.

* When you start editing a newsletter, you become a public person. That's like a public speaker. Don't be afraid to speak

for yourself. Let people know who is talking.

* Use a friendly, but non-aggressive & friendly approach.

* When sending personalized messages, make sure that names are being spelled correctly.

* Ring bell! Arouse interest by using questions. Start with a controversial subject. Use incendiary or celebrity

statements on topic you want to approach. Create a doubt.

* Stay away from cliches like 'we are best', 'we doubled our sales last month' and so on. How well you've been doing

lately is probably more interesting for yourself than your subscribers.

* Quote authorized opinions.

* Get celebs in your business field to write an article now and then for your ezine. Ask for interviews, get statements

and figures. These are some very objective inputs that you can use.

* Always include your incentives and current sales in newsletter. Some subscribers may not visit website for

several weeks.

* Provide tips, especially about bargains: books, seminars. Don't let fact that they are offered by competitors stop

you. Prove competition really works for you. Well this doesn't mean you need to be laudative for no reason.

* Don't forget to sign your articles. Say who you are and post a contact link. This is beauty of email. You can send

to anyone and receive from anywhere, in a moment.

Not only can I see what my safelist is sending, trends,etc. but I can track which ads produce from where AND do not have thousands of emails on my download on my home PC.

It keeps any emails from bouncing.

This leaves my private e mail address box clean, and as this is one I use not only for my personal e mails but for newsletters I subscribe to, a good place for me to read what I consider important for research for this newsletter.

SAFELIST: This is either your own or one you belong to. They are a form of opt in. They are a great source of testing ads, but NEVER rely on them to make you a solid income unless you have your own. If you are considering this, then be prepared to spend many hours a week maintaining it.

Another benefit of doing this method with 'web mail',

I can ignore all 'replies' to my sent message, or not, if I choose. What I really want is : 1.'click thrus' to url I am advertising, (which I keep track of using Opt in Lighting) 2. sign ups for opt in's in ad. ( my get respones timed release e mails)

I have lately noticed a trend of over zealous sending ads to my 'feed back' link, to my 'webmaster' link on my site pages.

These I really hate and take necessary action promptly to insure they see errors of their ways. ( note here: some companies use 'spyware' to seek out email addresses on internet sites and in turn sell those, so you must be very polite in your letters to those sending ads to these addresses ). Conclusion: Web Mail is a great tool IF you use it correctly. You can check your mailbox's from any PC in world. It does have it's limits, so do not expect it to work like your outlook etc. that you may have on your home or office PC. It will keep traffic off your ISP thus keep fear of losing it from your mind.