According to U. S. Copyright Office, following “works of authorship” are covered:

1.Literary works 2.Musical works, including any accompanying words 3.Dramatic works, including any accompanying music 4.Pantomimes and choreographic works 5.Pictorial, graphic and sculptural works 6.Motion pictures and other audiovisual works 7.Sound recordings 8.Architectural works

Immediately minute you create your work in “fixed form” it is your property.

The U. S. Copyright office specifies that all these categories should be taken broadly. For instance a map could be registered as “pictorial work.” There are benefits to registering, of course.

But do understand that someone else’s work is copyrighted whether there’s symbol on it. Respect international copyright law! When in doubt, contact person for permission.

For more information, go here: http://www.copyright.gov .

And of course always check with an intellectual property attorney for legal information.

A good rule to follow is: Keep selling until you run out of selling points. By end of your letter your prospect should have more than enough information to make a decision.

Write a friendly greeting

When possible address your prospect by his name, as this will increase your response rate. If you don’t have an individual name, you’ll have to use a title such as Dear Business Manager, or Dear Creative Director. Don’t address a householder as, “Dear Householder,” Instead use, “Dear Animal Lover,” or “Dear Mercedes Owner.

Use an attention-grabbing headline

Make sure your headline is at top of letter. Use it to highlight main benefit. Make sure it’s easy to understand and tells your reader why he should read your letter. Avoid headlines that try to be clever, or funny. They rarely work.

Ask for what you want

Don’t be slow in asking for sale. If you want reader to buy your garden gnomes, tell him so, near beginning. If you let him get half way down page before telling him what you want, your letter will end up in trash.

Write from me to you

Make your letter personal. Have one customer in mind while your writing it and address him as if he were sitting right beside you. Use word “you” frequently. Instead of saying, Our lingerie is sexy” say, “You’ll look sexy in our lingerie.” Change, “Our blankets are warm and comfortable,” to: “You’ll be warm and comfortable in one of our blankets.”

Get your reader to act NOW

By end of your letter, reader should have all benefits of your product or service, and have become more and more interested. Now you need to get him to act. Tell him clearly and simply what you want him to do: telephone, fill in reply card, send money, visit your web site or get a representative to call.

Finish with a PS

Make sure your PS sounds like something you “just remembered to say. By, try not to start your PS with word “Remember” as it shows what you’re about to say contains nothing new. Instead, use PS to highlight a benefit not already included in your letter.