About Your Copyright

Written by Susan Dunn, MA, Marketing Coach

Continued from page 1

According torepparttar U. S. Copyright Office,repparttar 108107 following “works of authorship” are covered:

1.Literary works 2.Musical works, including any accompanying words 3.Dramatic works, including any accompanying music 4.Pantomimes and choreographic works 5.Pictorial, graphic and sculptural works 6.Motion pictures and other audiovisual works 7.Sound recordings 8.Architectural works

Immediatelyrepparttar 108108 minute you create your work in “fixed form” it is your property.

The U. S. Copyright office specifies that all these categories should be taken broadly. For instance a map could be registered as “pictorial work.” There are benefits to registering, of course.

But do understand that someone else’s work is copyrighted whether there’srepparttar 108109 symbol on it. Respectrepparttar 108110 international copyright law! When in doubt, contactrepparttar 108111 person for permission.

For more information, go here: http://www.copyright.gov .

And of course always check with an intellectual property attorney for legal information.

©Susan Dunn, marketing coach, http://www.webstrategies.cc . Ebook writing and launch, web strategies, marketing and promotion, press releases, web design, article-writing and submission. Full-service, consultation and implementation, advice and resources. Mailto:sdunn@susandunn.cc for free ezine, put “checklist” for subject line.

Writing direct mail that really, really works

Written by Julia Hyde

Continued from page 1

A good rule to follow is: Keep selling until you run out of selling points. Byrepparttar end of your letter your prospect should have more than enough information to make a decision.

Write a friendly greeting

When possible address your prospect by his name, as this will increase your response rate. If you don’t have an individual name, you’ll have to use a title such as Dear Business Manager, or Dear Creative Director. Don’t address a householder as, “Dear Householder,” Instead use, “Dear Animal Lover,” or “Dear Mercedes Owner.

Use an attention-grabbing headline

Make sure your headline is atrepparttar 108106 top ofrepparttar 108107 letter. Use it to highlightrepparttar 108108 main benefit. Make sure it’s easy to understand and tells your reader why he should read your letter. Avoid headlines that try to be clever, or funny. They rarely work.

Ask for what you want

Don’t be slow in asking forrepparttar 108109 sale. If you wantrepparttar 108110 reader to buy your garden gnomes, tell him so, nearrepparttar 108111 beginning. If you let him get half way downrepparttar 108112 page before telling him what you want, your letter will end up inrepparttar 108113 trash.

Write from me to you

Make your letter personal. Have one customer in mind while your writing it and address him as if he were sitting right beside you. Userepparttar 108114 word “you” frequently. Instead of saying, Our lingerie is sexy” say, “You’ll look sexy in our lingerie.” Change, “Our blankets are warm and comfortable,” to: “You’ll be warm and comfortable in one of our blankets.”

Get your reader to act NOW

Byrepparttar 108115 end of your letter,repparttar 108116 reader should have allrepparttar 108117 benefits of your product or service, and have become more and more interested. Now you need to get him to act. Tell him clearly and simply what you want him to do: telephone, fill inrepparttar 108118 reply card, send money, visit your web site or get a representative to call.

Finish with a PS

Make sure your PS sounds like something you “just remembered to say. By, try not to start your PS withrepparttar 108119 word “Remember” as it shows what you’re about to say contains nothing new. Instead, userepparttar 108120 PS to highlight a benefit not already included in your letter.

About the Author Julia is an independent copywriter specializing in advertising, search engine marketing and direct mail. For more information on how Julia can increase your company's sales visit her website at www.juliahyde.com or email info@juliahyde.com

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