"About Us" Pages in Small Business Websites

Written by Mario Sanchez


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Are they related torepparttar business community?

Another way to establish credibility and trust is to belong to community, trade or professional associations. These entities usually authorize their members to use their logos. For example, a repair shop's website can userepparttar 132521 seal ofrepparttar 132522 ASE to emphasize that its mechanics are well trained. Similarly, a business consultant's website can display a logo ofrepparttar 132523 American Management Association, or a real estate agent can display a logo ofrepparttar 132524 National Association of Realtors. Use these associations to your advantage in your "About Us" page.

Should I trust them with my private information?

People are very protective of their personal information, especially on-line. You should have a privacy policy crearly displayed somewhere in your website, and you should link to it from your "About Us" page (and also from your homepage). Aside from that, if you sell goods or services on-line, it is a good idea to become a Truste privacy sealholder. By becoming a Truste member and displayingrepparttar 132525 Truste seal in your "About Us" page, you will demonstrate that you abide by Truste's best practices. This alone may makerepparttar 132526 difference between prospective customers buying from you instead of from somebody else.

Some Implementation Details

Ifrepparttar 132527 information in your "About Us" takes too much space and makes your text too long, you can always split it among several pages (you will then have an "About Us" section instead of just a page). If you do so, create a small menu of options that apply only to your "About Us" section. The links in that menu can be called: Our People, Our Business, Portfolio, Customers, Community, Privacy, etc. The best location to place this menu is on a column torepparttar 132528 right ofrepparttar 132529 page, since usuallyrepparttar 132530 left column orrepparttar 132531 top ofrepparttar 132532 page are reserved forrepparttar 132533 main navigation menu ofrepparttar 132534 site. Finally, a link to your "About Us" page must be present in your homepage (it doesn't have to be inrepparttar 132535 most prominent location or in your main navigation menu, but it has to be visible and easily accessible).

Summary

Onrepparttar 132536 web, it is very difficult to determine if a company is good and reputable. One way to help prospective customers know that they can trust your business is through a good "About Us" page. A good "About Us" page must answerrepparttar 132537 most common questions prospective customers are likely to ask themselves to determine if they should give you their trust. Your "About Us" page should be easily accesible through a link in your homepage.



Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics.  He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources.  You can freely reprint his weekly articles in your website, ezine, or ebook.


The Topic Of Your Website

Written by Oleg Lazarenko


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how many websites you will have to beat to get onrepparttar top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter “website design” inrepparttar 132518 search form onrepparttar 132519 first page. Now let’s see how many sites Google indexed withrepparttar 132520 topic “Flash website design”. I got about 22,300. As you may seerepparttar 132521 result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make “website design” site and be lost in those millions pages. Note that “Website design” and “Flash Website Design” are not only keywords,repparttar 132522 Flash website design is a part of website design but it is smaller part. Searching search engines keywords related torepparttar 132523 topic you have selected may be helpful in making decision about your website topic. I’ll teach you how to select “right” keywords to obtain better position onrepparttar 132524 search engine listings inrepparttar 132525 next articles.

Do not hesitate to reset your goals. Try to think about audience ofrepparttar 132526 website. People like to visit websites withrepparttar 132527 original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply closerepparttar 132528 browser window and forget about your website?

The betterrepparttar 132529 planrepparttar 132530 less work you will have to make. So if you could definerepparttar 132531 topic and define it clearly you may proceed to another step of website building: choosing a domain name. Clickrepparttar 132532 link to continue: http://www.metamorphozis.com/tutorials/choose_domain.shtml

This article may be reprinted and distributed with no charge untilrepparttar 132533 credit line below remains without changes. Thanks for reading.

Oleg Lazarenko Production Manager of Metamorphosis Web Design Studio – http://www.metamorphozis.com and CEO of http://www.vertextemplates.com


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