Continued from page 1
Or maybe you're not promoting a pyramid scheme. Maybe you're promoting a legitimate network marketing program. I'm all in favor of network marketing as a business model. I'm involved in one myself. But I don't go telling people they can get rich overnight just by slapping up a website and spending a couple of hours a week sending email. I tell people it takes a five year commitment, and long, hard hours. Think that loses me sign-ups? You bet.
But I don't want get rich quick types in my organization. Nor do I want those who are not prepared to invest any time or money in their businesses. This is NOT a free ride. There ARE no free rides and I don't want passengers. I want drivers. I want people who are prepared to invest in their businesses and their futures. Because that's what it takes to make a success of any business. An investment of time, an investment of money and an investment of directed effort.
Or maybe you're not promoting a network marketing program OR a pyramid scheme. Maybe you're promoting a great new book you've written (or someone else has written) about how to generate bucketloads of cash running an Internet business. Have YOU generated bucketloads of cash from this book? Then don't sell others hope that they can either.
You may think those people who spent hundreds of millions of dollars on a gizmo that was never going to work got what they deserved by looking for a free ride. And maybe they did. I don't have any sympathy for them. But that doesn't let companies who conned them off hook. They exploited weakness in others for their own pecuniary gain and they did it dishonestly.
The FTC will make them pay for their deceptive and misleading advertising. And it can do same to you, too.
** Reprinting of this article is welcome! ** This article may be freely reproduced provided that: (1) you include following resource box; and (2) you only mail to a 100% opt-in list.
Here's resource box to use if reprinting this article:
Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for work-from-home entrepreneur. http://www.ahbbo.com
Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com