Continued from page 1
On
higher end of
product chain, if they like to garden then they probably read about gardening or belong to a gardening group. Maybe they read about gardening online.
Sliding up even further up
chain, they're probably going to do something with
things they grow. Do they like to grow herbs vegetables? Do they like to cook? What do they use to cook? Do they collect recipes about cooking with home-grown fruits or veggies?
** Now where? ** Once you've found a list of potential companies, use a service like InfoSeek or Switchboard to find companies in your area. Call them up and ask for
owner. Don't spend your time trying to force them, just make it simple:
"I'm a local business that sells gardening supplies and am looking to ally with other local, related businesses and am conducting a quick survey."
* What kind of alliances have you formed with other businesses in
past?
* How strong were those alliances?
* Have you ever been in a joint venture?
* Given that (how your business relates to theirs) do you think that you customers might be interested in gardening supplies?
* Would you object to me passing interested customers your way?
* If I could find a way to make this mutually beneficial, would there be any reason why you couldn't work with me?
* What kind of alliance would you like? (Brainstorm on this)
Conclusion: Of course these lists are far from complete. I just hope I've provided enough thought fodder to get your cogs crankin'. Business partnerships can be an extremely profitable win-win situation for both of you. You're helping others while making money. And isn't that what business is all about?
----------------------------------------------------------- Aaron Colman, helping business make money online. Web design, custom PHP scripts, MySQL databases and more.
Free e-Course: Mastering Internet Lead Generation http://www.ibasics.biz/leads -----------------------------------------------------------

Aaron has been doing this web stuff since '95, back in the days of Gopher yore.