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I've tried to buy products from sites that don't have Finland listed in their pull-down menu, that demand a State and/or County even when I don't live in one, and don't leave enough room for my phone or fax numbers.
Even though my wallet, bills and bank statements are all full of Euros, there are still (at
time of writing) a huge number of sites that allow me to pay in everything from Algerian Dinars to Zambian Kwacha, but still don't consider
EURO a real currency. I'd suggest they wake up.
And even
more flexible forms that allow all these options may still fall over when it comes to shipping costs. I can enter my delivery and credit card addresses in Finland, but when it comes to choosing my shipping option, I frequently have US POSTAL SERVICES and US FED-EX DOMESTIC only. More than once this has resulted in my simply giving up and looking elsewhere. Wasted opportunities don't get any easier to avoid!
If you use a third party to handle your sales, then make sure you use one with flexible options. I use SWREG, who can handle everything under
sun, including fax, phone, online, check, international money orders, direct payment and more. Can yours?
And if your software involves a large file download, then you have to consider
many users around
world connecting at a theoretical 56 KBPS, who simply cannot even consider downloading a 15 MB file. If you want to reach those people, then you have to make it easy for them. Even if you don't want
headache of burning a CD and mailing it yourself, there are services out there that can do this for you, and their prices are very reasonable. Make it easy.
If you don't want their business - let them know!
But ultimately if your business cannot or will not adapt to
rest of
world, then I have one humble request. Please make it clear from
start. I've filled out so many of your long forms, only to find out at
very end of
process that you can't deliver to Europe.
Amazon is considered by many to be one of
world's most successful online stores, yet even they are guilty of these sins. Assuming I don't mind paying
shipping, I can order books and software through their US website. But when I go to software downloads, and add these items to my Shopping Cart, everything is fine until it comes to checkout time. At this point I get a message informing me that they do not offer digital downloads to my country. Go figure - and ask yourself why they waited until that moment to tell me.
I've also filled out other long forms and received an email 24 hours later explaining that you don't normally ship outside
US; but if I will pay an additional $35, you'll send your $30 product direct by courier.
And when your international user has already downloaded, installed, used and admired your software, falling at
final hurdle is a very painful and frustrating process.
The irony in writing this article is that while preaching
concept of internationalism, many of
ideas I suggest for achieving it are aimed primarily at US developers. But it's not only
US developers who need to expand their views.
The ability to reach across
globe is yours for
taking. But if your software, website or ordering options aren't up to
task, then you're throwing away a whole world of opportunities. Think international. Be seen, be sold.

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.com and http://www.davetalks.com