4) If story was negative we could not approach source to place an ad in magazine. We would instead go ahead and write our big story with a little additional research from other sources. The reporter would then approach a competitor to business in question (who was not in same mess) for an advertisement.

5) Other times an interview supplied us with a tip to pursue another company or organization for a lead story, which we would also do.

Using this simple system that maximized on meager resources that were available, we literally killed two birds with one stone. The sales team were able to get very good quality leads for advertising sales and turned most of them into much needed solid sales. The big secret here is that they were able to use writer's interview session to build rapport with client/news source.

Secondly, in process we were able to do quality research work for all stories we carried in magazine which improved our readership and confidence of advertisers as well on quality of monthly business publication.

This was of course combined with some careful house-keeping where we kept a very careful eye on costs by designing a system that would monitor costs on a daily basis. Within 8 weeks magazine was making a profit and in one year, if you came calling, you would not believe it was same previously dying magazine.

It was all made simpler by fact that we were dealing with a business magazine, because this type of magazine is in unique situation where newsmakers can also be main advertisers. Magazines can be very profitable. They can also be huge cash drains. It all depends on you doing following; Creating workable systems for generating revenue through selling advertising and other systems for generating revenue from subscription and single copy sales. The systems you create must be so simple that staff training required will be minimal.

It's as simple as that. And that's exactly how I turned around an ailing business magazine. ------------- If you found this article interesting, you can read another article by this author at link below that will give you only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here's link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

(5)Provide a Frequently Asked Question Page Backed Up by a Special Report or Article.

With your FAQ page, you can not only answer questions which are often asked, you can add value in process.

Example: You are a Registered Dietitian or Nutritionist, and a frequently asked question is “How quickly will I lose weight?” Rather than simply say “I don’t know” or “That depends on how closely you follow diet” or “Your success depends on both your diet and your exercise,” answer question by providing a paragraph explaining your answer and backing it up with a special report authored by you. An example of a special report might be “The 10 Habits that Can Kill Your Chances of Losing Weight.” Not only have you answered question, you have added value in a way which demonstrates your expertise.

(6)Package and Present Your Materials with Professionalism and Elegance.

The more professional and attractive your packaging, more perceived value of your products and services will be. This packaging not only includes presentation of your products but includes look and feel of your website, business cards, stationery, your physical office, and way you dress and present yourself to others. If people see beauty, elegance, confidence, and professionalism, they will immediately feel as if experience they are buying is one of rich value.

(7)Be an Information Broker.

Some people call this an information maven. I call it being masterful at what you do, staying current in your industry, and being able to answer any and all questions as they come your way. I recommend that you go one step further by providing a resource library and an information hotline for your clients and customers. There is nothing more attractive than a person who is in “know.” This resource library can include magazines (both hard copy and online articles,) books, great websites, audios, CDs, and anything which can provide your customers with ready access to information. It is best to include a wide variety of resources, including access to information on food, clothing, travel, health, decorating, pets, and self improvement. The more diverse you are, more you will appeal to a wide variety of people, which is quite attractive and makes you much more interesting.

(8)Share Your Network.

In a world of resource constraints and intense competition, business owners and organizations of today are employing a variety of cooperative relationships to achieve their goals domestically and internationally. Through power of shared networks, it is possible to grow a business more quickly and at a much lower cost and risk. By sharing your network with your clients, you offer them a chance for their business to grow exponentially, which is a huge value added proposition.

(9)Send Your Clients Referrals.

What would your business be like if your customers were your walking billboards, driving hundreds of customers your way every day? Sounds great, right? You bet it does! One of best ways to achieve this goal is to first send your clients business. That’s right…send them business first! It is probably best value added service possible, and it models process of sending referrals. In order to get referrals, you must first be willing to give. It’s that simple.

(10)Custom Build It! Quickly!

Customers of today want products and services that meet their unique needs and requirements, and as a business owner, it is important to know how to deliver custom built products and services quickly (without sacrificing quality.) Customers also see speed as valuable, which can mean receiving a document by overnight delivery, delivering a proposal within hours of its request, or bringing a new fashion or piece of furniture to store shelves within 7-10 days of its design. People all over world are custom building products or services to create a competitive advantage, and it’s time for you to do same. Be smart, be quick, be hip, and you’ll win value game.