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Question: What if someone is using both PPC and SEO program. How is cost is distributed? Do we have to plug in cost for each program to calculate ROI?
Chris: "If all you want to track is SEO, just don't put code into entry pages you use for PPC or use separate PPC entry pages. The same is true for PPC. You can separate these by only placing code into unique pages you use for PPC."
Question: So for conversion, we need to create two conversion pages: one for PPC and one for SEO?
Chris: "No, just differentiate entry pages. You can use same conversion page."
Question: How do we know if it's right keyword that generated a lead since people browse from page to page?
Chris: "The entry code is placed in all pages search engines are referring visitors to. This way Keyword Tool will track entry and watch to see if it converts into a sale. You can place code in just one page or as many pages as required--there is no limit. You can even have same code in an include file in your template. This way KeywordTool watches refers from all your pages."
Question: Do we need to do data entry for keywords and PPC?
Chris: "There is no data entry; KeywordTool looks for keywords as they are used on search engines, not how we think they should be used. This way you can discover good keywords you got listings for and didn't know it."
If your ROI is important to you, which is should be!, KeywordTool (http://www.keywordtool.net) will certainly help you determine your conversions rates and return on your investment for any traffic through search engines, directories, and pay-per-click engines. It's a sharp program with a lot of handy features.
Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com).