Chris: "Yes you are right about JavaScript. There is also a cookie place on their browser that keeps track of people that come take a look and return later to buy."

Question: What if someone is using both PPC and SEO program. How is cost is distributed? Do we have to plug in cost for each program to calculate ROI?

Chris: "If all you want to track is SEO, just don't put code into entry pages you use for PPC or use separate PPC entry pages. The same is true for PPC. You can separate these by only placing code into unique pages you use for PPC."

Question: So for conversion, we need to create two conversion pages: one for PPC and one for SEO?

Chris: "No, just differentiate entry pages. You can use same conversion page."

Question: How do we know if it's right keyword that generated a lead since people browse from page to page?

Chris: "The entry code is placed in all pages search engines are referring visitors to. This way Keyword Tool will track entry and watch to see if it converts into a sale. You can place code in just one page or as many pages as required--there is no limit. You can even have same code in an include file in your template. This way KeywordTool watches refers from all your pages."

Question: Do we need to do data entry for keywords and PPC?

Chris: "There is no data entry; KeywordTool looks for keywords as they are used on search engines, not how we think they should be used. This way you can discover good keywords you got listings for and didn't know it."

In Conclusion

If your ROI is important to you, which is should be!, KeywordTool (http://www.keywordtool.net) will certainly help you determine your conversions rates and return on your investment for any traffic through search engines, directories, and pay-per-click engines. It's a sharp program with a lot of handy features.

3. Increasing Your Return On Investment ("ROI") We have already said that writing relevant titles and descriptions will filter qualified from unqualified surfer. However, there is one other thing to consider. When searches are returned many surfer will instantly click number one bid; it's a habit I suppose. Often number one bid is not relevant to their needs or they wish to compare two or more web sites. The result for webmaster of top ranked web site, is a high number of clicks and a lower ROI compared to position two and three. Positions two and three can be a fraction of price of most popular term. Provided you bid on a lot of slightly less popular terms, you usually can get just as much traffic, and sometimes more, as if you bid on leading term - and for a lot less money too.

4. Landing Pages Think about keywords you are bidding on and give surfer what they want. Don't just let them land on your home page. The surfer is less likely to get distracted when you give them what they want rather than leave them to their own devices. It you are promoting a particular product, make sure surfer is taken straight to it. This is an important Pay Per Click help tip.

5. Don't Delay The sooner you start Pay Per Click advertising, sooner you'll start getting traffic. With most Pay Per Clicks, bids are rising not falling. Again, with most Pay Per Clicks including Overture, when two or more bids tie, first bidder is given priority. This is especially important if you plan on bidding on a lot of terms or when 3 or more bids are tied.

And there you have it. These 5 tips build of first 5 tips from Part 1 of this article.

Happy bidding.

---------------------------------- Resource Box

Richard Baker is Director of Blue Fruit Ltd - a specialist Pay Per Click placement consultancy.

"...overdelivering solutions at affordable prices"

http://www.bluefruit.com ----------------------------------