A new Web Marketing ROI Calculator - Part 1

Written by Robin Nobles

Continued from page 1

"PPC isrepparttar average price per click you have set for yourself. For those using this for SEO, this can be left blank. The PPC can be changed or added at any time, allowing you to re-calculate your PPC using new information.

"CONV isrepparttar 128338 number of conversions you have received from that particular search engine. The details aboutrepparttar 128339 number of conversions are atrepparttar 128340 next level.

"You can define what a conversion is:

-A "SALE" -A subscription -Downloading a file -Filling out a form -Or anything you consider to be an acquisition

"The CONV% is where KeywordTool calculatesrepparttar 128341 percentage of conversions based onrepparttar 128342 number of referrals received from that search engine. It's really just a performance guide ofrepparttar 128343 search engine forrepparttar 128344 keywords you have listings for.

"PPA isrepparttar 128345 `price per acquisition.' It tells you how much each new customer costs you for that particular search engine. The number indicated is rounded torepparttar 128346 closest dollar.

"ROI is your potential return on investment. It's based onrepparttar 128347 information provided andrepparttar 128348 referrals and conversion rates recorded.

"Some ofrepparttar 128349 rows don't have information, because we haven't definedrepparttar 128350 cost per click or estimated profit on that particular search engine. This can be added or updated at any time.

"Startrepparttar 128351 next section by clicking onrepparttar 128352 column marked `Clicks' to sortrepparttar 128353 SE's from highest referrals to lowest. Yahoo US hasrepparttar 128354 highest number of referrals, so it comes torepparttar 128355 top ofrepparttar 128356 list.

"Click on `Yahoo.US.' It will then take you torepparttar 128357 next screen where there are 2 sections marked `search words' and `categories.' Search words are referrals from SE', and categories are from directories. Yahoo displays both so KeywordTool separatesrepparttar 128358 results.

"Click on `Search Words.' The next screen will displayrepparttar 128359 exact results and performance for each keyword phrase. Click on CONV to sort torepparttar 128360 highest conversion keywords in this section. This isrepparttar 128361 section where you can start seeing which keywords are working well for you and which ones are not.

"The keywords that work well are ones that you can focus on to ensure they are also listed onrepparttar 128362 other search engines. You can quickly see which of your initial chosen keywords are working well and which you might want to consider dropping or reviewing. You can then work to get improved listings on other search engines for a small select group of keywords that you are confident will give yourepparttar 128363 highest ROI. The numbers provided in KeywordTool's reports could be used to make better, informed decisions.

"If a keyword phrase is not working well, it might either berepparttar 128364 wrong keyword forrepparttar 128365 product offered orrepparttar 128366 sales presentation is not working well on that page. Knowing that this keyword is not working well, you can then start to make changes to improve performance. For anyone who has tried tweaking your Google AdWords Select based on your copy and click performance, this works in muchrepparttar 128367 same way. With KeywordTool, it's fairly easy to know which keyword phrases to work on and which ones are working well for you already.

"The information KeywordTool provides will tell you how much potential a keyword phrase has, allowing you to know how much to invest in SEO or PPC.

"Allrepparttar 128368 information in KeywordTool sections can be exported to Excel easily so you can manipulaterepparttar 128369 data and quickly determine what your strategy should be for getting better returns from your work. If you noticerepparttar 128370 Expert to Excel link atrepparttar 128371 top right ofrepparttar 128372 page, it's a very handy little tool."

(Continued in Part 2)

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com).

Google And Duplicate Content

Written by Richard Lowe

Continued from page 1

Different domain names for different markets - you might also want to reference your site by different names in order to target different markets. You could, for example, have a site about search engine optimization and want to target both SEO and web designers. Thus domain names like seo.com and webdesign.com would make sense.

www - Any good webmaster knows his or her site needs to be referenced with and withoutrepparttar www.

Okay, so what'srepparttar 128337 smart thing to do? Well, it is possible that search engines do compare a limited number of pages to check for duplication. They could certainly check if someone reported something, and they might check directly linked pages (although this is still a heck of a lot of overhead for very little benefit).

Of course, Google andrepparttar 128338 other search engines can account for a hefty percentage ofrepparttar 128339 traffic received by a site. In fact, sometimesrepparttar 128340 number can exceed 70 percent. So it's wise to spend some time ensuring that you are totally clean when it comes to search engine optimization. In other words, a technician from any search engine should be able to examine your site down to it's smallest detail and find no evidence of any kind of search engine spamming (attempting to get higher rankings by unethical means). This is absolutely critical to a site's survival forrepparttar 128341 long term.

Keeping that in mind, here's what I tend to do.

Multiple domains - Using multiple domains torepparttar 128342 same site has a tremendous number of advantages. Thus, I tend to followrepparttar 128343 advice given by others: take advantage of permanent redirection. In other words, set up a redirection (a 301 status code) which simply tellsrepparttar 128344 browser "this page has moved, proceed to this page, andrepparttar 128345 move is permanent. This tellsrepparttar 128346 spider aboutrepparttar 128347 redirection with no possibility of misunderstanding, yet allows forrepparttar 128348 multiple domains.

Republished articles - I allow others to republish many of my articles, and at this time I have records of over 10,000 of them all overrepparttar 128349 internet on thousands of web sites. This is not a problem, as these articles are sent in text format. The webmaster must then drop this text into his site, which requires some reformatting and shuffling around. Thus,repparttar 128350 finished articles may haverepparttar 128351 same text butrepparttar 128352 formatting is very, very different. This is a highly respected method of gaining a large number of incoming links: I give you something (an article, i.e., content) and you give me something (a link back to my site).

Mirroring - I haven't needed to do this yet, so I have no advice as to what to do if a site requires actual, physical multiple versions of itself. I would tend to just do it overtly (out in repparttar 128353 open) and not worry about it.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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