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Is this kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for kind of information that could lead to a sale?
Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way, readers you want to capture and bring into your world will simply turn page and plow on through dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention to message.
So take a close look at your company’s ads. Do they stand out from crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?
If so, let them run and run, because they’re bound to bring you business.
If not, better change your approach soon. Before competition eats your lunch.
Gary Watson writes ads for companies that want to add to their bottom line. He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. etc. He can be reached at Gary@GWCopy.com.