A lunchtime lesson on print advertising

Written by Gary Watson, GW Copywriting Services

Continued from page 1

Is thisrepparttar kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website forrepparttar 136402 kind of information that could lead to a sale?

Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way,repparttar 136403 readers you want to capture and bring into your world will simply turnrepparttar 136404 page and plow on throughrepparttar 136405 dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention torepparttar 136406 message.

So take a close look at your company’s ads. Do they stand out fromrepparttar 136407 crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?

If so, let them run and run, because they’re bound to bring you business.

If not, better change your approach soon. Beforerepparttar 136408 competition eats your lunch.

Gary Watson writes ads for companies that want to add to their bottom line. He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. etc. He can be reached at Gary@GWCopy.com.

Been Hiding Your e-Light Under a Bushel Basket?

Written by Bill Vannot

Continued from page 1

As a salesperson, you have a license to boast. You're a certified boaster. People expect you to bring good news to them. All you have to do is establish a comfort level that's a notch above your own norm and a little below each customer's comfort level. Conduct your e-business in this manner and you'll probably be welcomed back on a regular basis.

There Are Some Short-Cuts torepparttar Bank!

Just telling everyone about your own success, especially fresh accomplishments like, "I just finished..." is just third party testimony...yours! Hey, we get paid to do this! The bible even tells us something about it not being a smart move, to hide your light under a bushel basket. These are truly words to live by if you work in sales!

If your sales are down and you're struggling to sell inrepparttar 136337 dark, remember this song:

"This little light of mine......... I"M going to let it shine."

"Bold" can be beautiful when it's done with high class and good common sense. Make a list of your most recent success points. Use them to show your contacts and prospects that you do mean serious business. If you don't have any true sales success facts, it's better to keep a low profile until you do. Why? Because onrepparttar 136338 net, all that glitters isn't gold! --------------------

This article may be reprinted freely as long asrepparttar 136339 reference box remains intact.

Bill Vannot teaches his success students that boldness in sales can be beautiful. It might be your meal ticket to the success banquet. Stop by and see how Bill climbs the success ladder! http://www.successful-marketing.com

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