How do you do this?

Well for starters you can simply offer them another product, related to their first purchase, at a "Valued Customer” discount.

Try doing this for your attempted second sale from them..anythng for them to purchase from you again. And if that products lives up to The first one:

1--Comes with SUPERB customer service (from you)

2--Lives up to your promises and their expectations

3--Is of exceptional quality

4--Offers them great value

This will make subsequent sales much, much easier to close..because you have:

1) Overcome obstacles of first sale.

2) Reinforced your Value to customer with another excellent product.

Now...on to offers. Another important segment of back-end sales is.. well, What are you going to sell them? (after you run out of your own products?)

Well after you sold them your featured product, your discounted product, your new product and so forth.

Where do you get more products to continue to capitalize on your customer's "life time value"?

If you don't want to go into whole expenditure of developing another product: Time, Money, Research, Headaches, etc.

Just join an affiliate program. This is what I like to refer to as being 'ultimate back-end.'

YOU WILL NEVER RUN OUT OF PRODUCTS. Only thing is, make sure affiliate products are of same great quality as yours. Also, make sure they are somehow related. If you need help finding affiliate programs to join and promote as back-end product, contact me and I will give you some valuable recommendations for hot new products and services out there.

I truly hope you found this writing enjoyable and informative.

Remember:

You spend all your time and money on getting that first sale. Once you have overcome this, you have that person's trust--so they will be much more open to your recommendations.

Realize this. And then Profit from your customer's "Life Time Value" through your powerful back-end products.

Thanks again for reading. I hope you see now that Back-End Sales are way to go for financial independence from your eBiz.

To your Success,

Anthony L. Davenport --------------- Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!! Plus Cutting Edge Web Applications to keep You ahead of all ailments of eMarketing today Get PAID MONTHLY to build YOUR opt-in email list Fr~e 12 Volume eMarketing Success Library And MORE.... http://www.iczn.com -----------------

Caution: Don't expect unpaid publicity to replace results you get with advertising. Use it to supplement your advertising. You control where and when your advertising appears. You cannot control where or when you get publicity ...or if you get any at all.

Step 3: Improve Your Selling Propositions

Most prospects who take time to consider your product or service would like to buy from you. But they decided that other things they want are either more important or more urgent.

You can capture many of these sales by dramatically improving your offer. Create a "good deal" that's so enticing it becomes their first choice.

You don't have to reduce your price to improve your offer. Instead, simply load your offer with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing.

Always include an expiration date for your offer. Give prospects choice to either accept your proposition within a short time or forfeit it. This will motivate many prospects to delay some other purchase so they can buy your product or service now.

Tip: To create an absolutely irresistible offer - include a special discount price AND a set of valuable bonuses in your offer.

Controlling your advertising expense and getting unpaid publicity will attract potential customers at lowest cost. Improving your selling propositions will convert maximum number of those prospects into paying customers. Together, these 3 steps are what I call "smart marketing".

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV