Whether you’re in a competitive industry or not, it doesn’t matter. Whether your market is small or big, it doesn’t matter! The fact of matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They won’t remember your logo now, but if they see it compared to others, they will be able to pick your logo out among lot! Trust me on this one because there has been many researches and studies that has been done in past to back this logo fact up.

So, my advice is this….don’t skimp on your logo. Don’t pay for something that is below par and don’t pay below par for something recognizable. It’s a very fine balance, mind you, I know.

But if you want your logo to be recognized, here are some basic rules:- a.cheap logos are not everything b.template logos rarely work c.don’t go for conventional text d.create a unique and special icon together with your logo e.include your website or company name in your logo f.create a colorful and yet peaceful combination of colors with your logo g.don’t use more than 2 or 3 colors in one logo h.have different logos for different brands i.hire a logo designer with loads of experience…not paper qualifications j.before you decide on logo, test it out k.have a tagline to go with logo

Your logo says a lot about you so, don’t skimp!

The Cons

The use of free services is usually tied with advertising. If free webhosting services are used for setting up of a mass of mini websites, it is always combined with a free subdomain and with pop up ads at hosted free website. Websites with a subdomain, however, usually are denied for inclusion by web directories.

The user of a free hosting service has to accept mailings. Otherwise free service can be stopped. Many, many more ad mailings and pop up’s are result of use of free services.

The customer has to wait weeks, even months until website gets a free directory listing. Free classified ads are lost in mass of free ads. The internet merchant cannot sustain with free services and free gifts. The customers have to buy and pay at last to make internet marketing viable. There are a lot of freebie hunters, but paying customers are needed at last.

Conclusion

Free services and free goods are a fine matter. An internet merchant, however, should not use keyword “free” often. It is enough, if word free appears on a spot at website, where free gift is offered. It should not be used in list of keywords for search engine, directory submissions and classified ads in order to avoid too many hunters of free services.