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Whether youíre in a competitive industry or not, it doesnít matter. Whether your market is small or big, it doesnít matter! The fact of matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They wonít remember your logo now, but if they see it compared to others, they will be able to pick your logo out among lot! Trust me on this one because there has been many researches and studies that has been done in past to back this logo fact up.
So, my advice is thisÖ.donít skimp on your logo. Donít pay for something that is below par and donít pay below par for something recognizable. Itís a very fine balance, mind you, I know.
But if you want your logo to be recognized, here are some basic rules:- a.cheap logos are not everything b.template logos rarely work c.donít go for conventional text d.create a unique and special icon together with your logo e.include your website or company name in your logo f.create a colorful and yet peaceful combination of colors with your logo g.donít use more than 2 or 3 colors in one logo h.have different logos for different brands i.hire a logo designer with loads of experienceÖnot paper qualifications j.before you decide on logo, test it out k.have a tagline to go with logo
Your logo says a lot about you so, donít skimp!
Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com