A good logo vs. a FABULOUS logo

Written by Marsha Maung

Continued from page 1

Whether youíre in a competitive industry or not, it doesnít matter. Whether your market is small or big, it doesnít matter! The fact ofrepparttar matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They wonít remember your logo now, but if they see it compared to others, they will be able to pick your logo out amongrepparttar 140380 lot! Trust me on this one because there has been many researches and studies that has been done inrepparttar 140381 past to back this logo fact up.

So, my advice is thisÖ.donít skimp on your logo. Donít pay for something that is below par and donít pay below par for something recognizable. Itís a very fine balance, mind you, I know.

But if you want your logo to be recognized, here are some basic rules:- a.cheap logos are not everything b.template logos rarely work c.donít go for conventional text d.create a unique and special icon together with your logo e.include your website or company name in your logo f.create a colorful and yet peaceful combination of colors with your logo g.donít use more than 2 or 3 colors in one logo h.have different logos for different brands i.hire a logo designer with loads of experienceÖnot paper qualifications j.before you decide onrepparttar 140382 logo, test it out k.have a tagline to go withrepparttar 140383 logo

Your logo says a lot about you so, donít skimp!

Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com

Exploiting the Keyword ĄFreeď

Written by Lil Waldner

Continued from page 1

The Cons

The use of free services is usually tied with advertising. If free webhosting services are used for setting up of a mass of mini websites, it is always combined with a free subdomain and with pop up ads atrepparttar hosted free website. Websites with a subdomain, however, usually are denied for inclusion by web directories.

The user of a free hosting service has to accept mailings. Otherwiserepparttar 140342 free service can be stopped. Many, many more ad mailings and pop upís arerepparttar 140343 result ofrepparttar 140344 use of free services.

The customer has to wait weeks, even months untilrepparttar 140345 website gets a free directory listing. Free classified ads are lost inrepparttar 140346 mass of free ads. The internet merchant cannot sustain with free services and free gifts. The customers have to buy and pay at last to make internet marketing viable. There are a lot of freebie hunters, but paying customers are needed at last.


Free services and free goods are a fine matter. An internet merchant, however, should not userepparttar 140347 keyword ďfreeĒ often. It is enough, ifrepparttar 140348 word free appears on a spot atrepparttar 140349 website, whererepparttar 140350 free gift is offered. It should not be used inrepparttar 140351 list of keywords for search engine, directory submissions and classified ads in order to avoid too many hunters of free services.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked for public entities as well as for private companies. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web sites: http://affiliatechain.com or http://www.store-owner.com/owner/lwmall

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