The "Finders" themselves are offered a basic reward of £10 gift pack of Want it Bak Labels. Additionally finders may also receive gift vouchers, shop discounts, trial packs and much more. Customers may also offer an optional CASH reward to Finders as a thank you to person for taking time to contact Want it Bak.

Want it Bak organises Couriers to pick up and delivery directly to you your lost item. As a customer of Want it Bak you are only charged if an item is lost. No ongoing monthly subscriptions or fees. Just a basic Administration charge when an item is found of £25 which includes next day courier delivery UK wide. A small price to pay for return of your personal items.

“This service is invaluable” say Russell Lewis of Chelsea, an actual benefactor having signed up from start. “A few weeks back while travelling home in a Black Cab I left my portfolio containing vital customer information and demonstration CD-ROMs. It would of taken me weeks, if ever at all, to redo everything. Before end of day Want it Bak had taken a call and I had arranged for it to be sent straight back to me. This is an amazing service, it was all so easy.”

So how did we go with our test? Well Want it Bak claim an 80% return rate, which works out to about 5 out of 6 items. It seems Londoners are more honest that we thought. The camera was found by someone in Hyde Park and within hour Want it Bak had taken call and arranged return. When originally registering this item we had offered £50 cash reward to finder.

The “finder” Sam, an office worker was very impressed “I was out walking at lunch time and came across camera just sitting there. Having personally lost my camera while holidaying in Greece earlier in year I knew how annoyed owner would be. The Want it Bak labels were visible enough and probably prompted me more to right thing than if they hadn’t been there. The whole process only took me a couple of minutes when I got back to office. Want it Bak arranged a time for courier to come and they picked it up from me at work. Few days later my reward and £50 cheque turned up in mail. Fantastic.”

The PDA & Blackberry were also found by good Samaritans and returned. In fact only thing still outstanding was rucksack left in a Starbucks, strangely enough least expensive of 5 items. No doubt cause of a police call out during these troubled times. The mobile phone turned up a couple of days later. No bad 4 out 5. Well done London.

Like most things these days there are no guarantees of course, but just knowledge that for a small price you can have an additional type of insurance that works when you need it to.

www.wantitbak.com for more information.

Cost/Benefit Analysis of Remote Backup Services – Don’t Believe Hype As with most cut-rate professional services, budget data service outfits tend to offer a mass appeal marketing approach and a lower level of service. The ‘get what you pay for’ concept has been proven time and again in many technology sectors. Don’t believe marketing hype. If it sounds too good to be true, it IS too good to be true, and it is extremely difficult to uncover critical shortcomings of a bargain-basement service until after a data loss event. This industry like others is rife with concepts that are more myth and legend than reality. Internet-based ‘bare metal restore’ utilities and companies offering to backup a ‘full’ 50 gigabytes every night are designed to grab a shopper’s attention – not to hold it. Limitations in source or destination bandwidth, proper scanning and file preparation, and basic storage and security protocols typically undermine utility of these whiz-bang products in an actual business setting. As with any business, these services have to generate cash flow in some way to make up for fire sale pricing they stamp on their services. Many low-cost data service companies actually derive majority of their revenue from selling advertising space on their service’s website or product user interface, or by making their clients’ email addresses available to advertisers and partners. An organization needs to consider long term when shopping for Remote Backup service. Are trendy, ultra low-cost pricing models sustainable? What would it cost your organization to support a sudden move to a different provider or service? Will there be a backup blackout period during changeover? Remote Backup service providers offer a sustainable, cost effective approach to data backup services, and have longevity in marketplace to prove it. When evaluating companies, contact tech support lines, ask questions about security, automation, and version control. Request a restore session during your demo period and find out in what format data will be delivered after demo. In other words, spend some time evaluating technical competencies of both product and staff to ensure that you are getting service that your organization needs, not just flavor-of-the-week at a low price