Only right words can generate profits in any endeavor. Graphics can't get it done. Dazzling colors will not. Only moving and inspiring words can accomplish that mission.

You may have magical powers when you sell your ideas in person. Sure you can charm a dog off a meat wagon, personally. But, you are not there. Your ad's message rests entirely on tone, color, and flavor of language. The words and phrases must carry your message, without benefit of your compelling presence. You can't rely on your great smile, or your winning body language. Only your Web site's words will tell world who you are, what you do.

Expand your inventory of words and expressions to use with promotional materials, also in your personal conversations.

One of biggest stumbling blocks for a writer is "fear." Don't be afraid to send your work out. People will compliment you and criticize you. In all cases, take feedback, positive or negative, graciously!

--- I write stuff, too. ---

When I was young, I wrote on bathroom stalls in Catholic elementary school. I created some spectacular poetry! When Sister Butch, of Order of Most Vicious Blood, caught me, that was end of my career, and nearly my life. Everybody can write, but not everybody can be a writer.

Being a writer is not just putting words on paper. It involves research, organization, thought, creative wordplay, and ability to sit still long enough to put it all together.

This short article is a reasonable example. It started out in my head as "Why write?" and evolved based on some thought. Writing is evolution of ideas into something between fact and fiction. It's evolution of presentation into something coherent to largest audience. It's a fantasy that turns into a reality once you figure out what it is that you're trying to say!

--- And, what made you write? ---

It wasn't some miracle or premonition. Honestly. Someone made me madder than a hornet. To make a long story short, I designed and developed an idea for a product that would save a previous employer a lot money. I did all of financial work, software engineering, implementation, and testing to prove idea.

During my presentation, senior engineers scoffed at idea. So I took my notes, wrote a manuscript, and submitted it to various publishers. A month later, a publisher picked up manuscript and we signed a contract to publish it. It all took off from there! That's it!

There are a million reasons to write, but I found later that you don't need a reason if you love it. It takes just one situation to get you started into addictive world of writing! But, all you really have to do is ...

--- Just write! ---

I don't write on bathroom walls anymore because it's too hard for our housekeeper to keep up with work. But, I do carry around a palmtop just in case I get an idea! For now ... just write everything you can as often as possible. Once you get hang of it, writing becomes an addiction. Write because you can take an idea and tell it to rest of world. Write because your wife has another headache. Write because you can make money. Write so that next time someone asks what you do, you can say, "I'm a writer!"