Comment:

I just wanted to add that my company has been a FindWhat.com customer for a couple of years now and I really do love FindWhat.com and have placed many sites with FindWhat.com instead of other pay engines.

Craig:

But do not sell others short. This is a dynamic sector and other companies do have benefits.

Question:

Does FindWhat.com have some kind of keyword tool to determine which are popular keywords?

Craig:

Yes, in our keyword center. You can also call one of our reps and they will assist you in picking out best keywords for your site. The keyword center is in our account manager section -- you need an account to access it.

Question:

I filled out an application for your affiliate program other day and was told it would be reviewed. How long does that typically take?

Craig:

Anywhere between 1 to 5 days. We get a lot of apps but are very selective on who we partner with. If you have any questions, call 888-882-3178 and ask for Business Development Division.

Question:

Craig, is your BusinessBuilder a new offering? What has response been? Is $25 a cap (limit 2500 keywords or 500 URLs, whichever comes first), and one can increase "pot" or if not, it stops bids at $25/month?

Craig:

We've had BusinessBuilder product for quite some time. The response has been fairly good, but it is not something we push. We would rather assist as much as possible rather than push someone into a paid service if they do not need it. BusinessBuilder itself is a one-on-one consultation service for those who either don’t have time to put together their own keyword ad campaign or are unfamiliar with keyword-targeted text ads.

$25/month is minimum amount we allow a person to open an account with. The entire $25 is applied to click-throughs, so really there is no fee per se. As you can imagine, we do not have a max!

Question:

Let's say you're in top 10 for a particular keyword. Is it better to place a FindWhat.com bid on that term anyway, or to maximize for lesser keywords?

Craig:

You need to make call. If listing is getting ROI you desire, than I would concentrate on other keywords. But if listing is not getting desired number of clicks and your ROI is high on that keyword, then I would focus my resources there. There is no blanket answer. It really depends on your results.

Question:

Are there resources for learning more about strategy?

Craig:

I think you are participating in best one on Web right now – Academy of Web Specialists’ online training programs (http://www.onlinewebtraining.com/courses.html).

Question:

Could you tell us more about FindWhat.com’s relationship with Lycos?

Craig:

Our relationship with Lycos is first of its kind. We have developed a new private label initiative that we are offering to largest portals. Lycos is first to launch. Basically it puts largest portals in business for themselves, allowing advertisers to pick and choose who they want traffic from rather than all of traffic getting lumped together.

As we all know, all traffic is not equal. We feel over next few years, largest portals will have their own service, and we intend on helping them do it.

Question:

Could you tell us a few of your 200+ partners?

Craig:

Sure... Lycos - HotBot - Webcrawler - Excite - Metacrawler - CNet -Dogpile. More information can be found at our site at -http://www.findwhat.com/content/pressreleases.asp. And, since we are a NASDAQ company, you can find more info by looking under our symbol: FWHT.

Question:

Is it still important to focus on top three results?

Craig:

It really depends on results one is getting. Some people get ROI they are looking for at lower levels. But since some distribution partners only show three listings, it helps to concentrate on top three.

Question:

What is best way to measure ROI?

Craig:

It depends on what you are looking for when a user clicks. If you want sales, then best way to look at it is what are your “sales to click” conversion.

In Conclusion

FindWhat.com (http://www.findwhat.com) is one of more popular keyword-targeted performance-based text advertising services, and you’ll generally be able to pay less for keywords purchased there versus at some of other pay engines and still see good results. With over 200 partners displaying FindWhat.com results, it’s an excellent choice when considering where to purchase keywords.

FindWhat.com has partnered with Academy to offer Academy students up to 3,500 qualified visitors to their sites for only $25! For more information, visit: http://www.onlinewebtraining.com/findwhat_offer.html

Keyword Tag : The keyword tag is almost dead. Most of web masters try to flood key word tag with all sorts of keywords. Hardly couple of search engines gives a bit of importance to it. Please note that, directories like Yahoo, Dmoz & About does not consider keyword tag or meta tags. I do not recommend using keyword tag. If you use keyword tag, do not include more than 8 keyword phrases. Do's 1. Include only important long keyword phrases. 2. Don't use generic / general terms. Be specific 3. Use Word tracker to find good keyword phrases Don'ts 1. Do not spam by stuffing all possible keywords. 2. Do not include keywords, which are not related to your website 3. Do not repeat any tag ( title, description, keyword tag ) you might get boost by repeating, but never know when you will be banned.

Other important things to remember : 1. Meta tags ( Title & Description ) should reflect content page. Do not put your company name in title. 2. Do not try to target more than 2 to 3 keyword phrases per page 3. Try to include your important keyword phrases in h1 to h6 tag. 4. Include your important keyword phrases in tag, bold tag. 5. You will get boost if you include your important keyword phrases in anchor tag. 6. Do not forget to Include your important keyword phrases in first paragraph of your web page. 7. Try to put your important keyword phrases in alt text. ( for images ) 8. Make sure that title and description is crafted neatly and attracts both visitors and search engines.

Robots (Recommended) See workshop report at W3 for full text.

default = empty = "ALL" "NONE" = "NOINDEX, NOFOLLOW" The filler is a comma separated list of terms: ALL, NONE, INDEX, NOINDEX, FOLLOW, NOFOLLOW. Discussion: This tag is meant to provide users who cannot control robots.txt file at their sites. It provides a last chance to keep their content out of search services. It was decided not to add syntax to allow robot specific permissions within meta-tag. INDEX means that robots are welcome to include this page in search services. FOLLOW means that robots are welcome to follow links from this page to find other pages. So a value of "NOINDEX" allows subsidiary links to be explored, even though page is not indexed. A value of "NOFOLLOW" allows page to be indexed, but no links from page are explored (this may be useful if page is a free entry point into pay-per-view content, for example. A value of "NONE" tells robot to ignore page.

Conclusion

There are other meta tags like, Author, language, Copyright, Re-visit, classification etc. which are ignored by most of search engines. Experience says, use three tags wisely ( title, description & keywords ). You will be attracting both visitors and search engines.

For more information or any comments / suggestion on this article please EMail me . I will be glad to clarify doubts / queries with live examples.

Author : Rajesh V. Tavakari is SEO Specialist of Website Promotion & Ranking Services, an Internet Marketing firm specializing in Website promotion & Website optimization. URL : http://www.website-promotion-ranking-services.com

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