A Visit with Adam Soroca, a Representative from Terra Lycos

Written by Robin Nobles


Continued from page 1

Adam: “Correct!”

Question: “Whererepparttar paid placement is a cost per click, your placement is then based onrepparttar 128015 bid placed for a particular keyword?”

Adam: “Yes, exactly.”

Question: “If you aren't indexed and would like to buy pay per click, where wouldrepparttar 128016 cost per click be linked to?”

Adam: “The cost-per-click ads go to any page that you want provided that you have content that is relevant torepparttar 128017 keyword that you bid on. The cost-per-click ads are completely separate fromrepparttar 128018 index. You do not have to be inrepparttar 128019 index to bid onrepparttar 128020 ads. The ads arerepparttar 128021 'advertisement' onrepparttar 128022 right hand side ofrepparttar 128023 page.”

Question: “We are talking about cost per click (ad placement) and paid inclusion. My question is, if you don't pay for inclusion and pay for ad placement, would you be indexed with FAST or Lycos search engines?”

Adam: “No, they’re completely independent. Paid inclusion gets you intorepparttar 128024 Web index. Paid placement buys you space onrepparttar 128025 Web results page. You can have either or both, but they do not work together per se. However, it helps to purchase both for broad exposure through paid inclusion and targeted exposure throughrepparttar 128026 CPC ads.”

Question: “In your new InSite AdBuyer program, FindWhat providesrepparttar 128027 technology but NOTrepparttar 128028 results for your pay-per-click ads, is that correct?”

Adam: “We have private labeledrepparttar 128029 FindWhat ad auction platform end-to-end. Lycos engages in relationships withrepparttar 128030 advertisers directly.”

Question: “Where arerepparttar 128031 sponsored listings from?”

Adam: “Those are provided by Overture, which is similar in concept. Advertisers are bidding forrepparttar 128032 1st, 2nd, and 3rd positions throughout Overture's network.”

Question: “What isrepparttar 128033 purpose ofrepparttar 128034 “Fast Forward” button in your search results? I notice that usingrepparttar 128035 button opens up a framed page whererepparttar 128036 left frame showsrepparttar 128037 search results including Overture ads, andrepparttar 128038 current site is highlighted. Does this button make it easier to visitrepparttar 128039 current results, and is that its purpose?”

Adam: “That is exactlyrepparttar 128040 purpose. We are trying to giverepparttar 128041 searchers an easier way to browse throughrepparttar 128042 pages that are served as results.”

Question: “Is it necessary to submit to both FAST and Lycos, either through free Add URL or pay inclusion, or does submitting to FAST get your site listed in both indexes?”

Adam: “Web site owners and marketers can submit torepparttar 128043 FAST index either through Lycos or directly to FAST. There is no difference inrepparttar 128044 indexes. Lycos search results are powered by FAST.”

Question: “Doesrepparttar 128045 #1 result from Kanoodle still show up in some Lycos searches?”

Adam: “No. Kanoodle does not provide results on Lycos.”

Question: “Arerepparttar 128046 results fromrepparttar 128047 Lycos Web Sites Directory (ODP results) mixed in withrepparttar 128048 FAST results or only available throughrepparttar 128049 Web Directory link atrepparttar 128050 top ofrepparttar 128051 page?”

Adam: “Only FAST results appear inrepparttar 128052 Web result listings.”

In Conclusion

If you don’t have visibility inrepparttar 128053 Lycos search engine (http://www.lycos.com), you have several choices. You can pay for inclusion inrepparttar 128054 FAST index (http://www.positiontech.com/fast/index.htm), which will get you inrepparttar 128055 regular search results for Lycos. You can also participate in their InSite AdBuyer program (http://insite.lycos.com/searchservices/), a new cost-per-click advertising program. Or, purchase keywords through Overture (http://www.overture.com), which will also get you visibility in Lycos.

Atrepparttar 128056 top ofrepparttar 128057 Lycos page, you’ll see a link torepparttar 128058 Web Directory, which is where ODP results are found. ODP results can only be found through this link, and they’re not mixed in withrepparttar 128059 FAST results. However, making sure that your site is listed inrepparttar 128060 ODP (http://dmoz.org) is another way to get added visibility throughrepparttar 128061 Lycos search engine.

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com). She also teaches 4-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).


A Visit with FindWhat.com CEO, Craig Pisaris-Henderson

Written by Robin Nobles


Continued from page 1

Comment:

I just wanted to add that my company has been a FindWhat.com customer for a couple of years now and I really do love FindWhat.com and have placed many sites with FindWhat.com instead of other pay engines.

Craig:

But do not sellrepparttar others short. This is a dynamic sector and other companies do have benefits.

Question:

Does FindWhat.com have some kind of keyword tool to determine which arerepparttar 128014 popular keywords?

Craig:

Yes, in our keyword center. You can also call one of our reps and they will assist you in picking outrepparttar 128015 best keywords for your site. The keyword center is in our account manager section -- you need an account to access it.

Question:

I filled out an application for your affiliate programrepparttar 128016 other day and was told it would be reviewed. How long does that typically take?

Craig:

Anywhere between 1 to 5 days. We get a lot of apps but are very selective on who we partner with. If you have any questions, call 888-882-3178 and ask forrepparttar 128017 Business Development Division.

Question:

Craig, is your BusinessBuilder a new offering? What hasrepparttar 128018 response been? Isrepparttar 128019 $25 a cap (limit 2500 keywords or 500 URLs, whichever comes first), and one can increaserepparttar 128020 "pot" or if not, it stopsrepparttar 128021 bids at $25/month?

Craig:

We've hadrepparttar 128022 BusinessBuilder product for quite some time. The response has been fairly good, but it is not something we push. We would rather assist as much as possible rather than push someone into a paid service if they do not need it. BusinessBuilder itself is a one-on-one consultation service for those who either don’t have time to put together their own keyword ad campaign or are unfamiliar with keyword-targeted text ads.

$25/month isrepparttar 128023 minimum amount we allow a person to open an account with. The entire $25 is applied to click-throughs, so really there is no fee per se. As you can imagine, we do not have a max!

Question:

Let's say you're in top 10 for a particular keyword. Is it better to place a FindWhat.com bid on that term anyway, or to maximize for lesser keywords?

Craig:

You need to makerepparttar 128024 call. Ifrepparttar 128025 listing is gettingrepparttar 128026 ROI you desire, than I would concentrate on other keywords. But ifrepparttar 128027 listing is not gettingrepparttar 128028 desired number of clicks and your ROI is high on that keyword, then I would focus my resources there. There is no blanket answer. It really depends on your results.

Question:

Are there resources for learning more about strategy?

Craig:

I think you are participating inrepparttar 128029 best one onrepparttar 128030 Web right now –repparttar 128031 Academy of Web Specialists’ online training programs (http://www.onlinewebtraining.com/courses.html).

Question:

Could you tell us more about FindWhat.com’s relationship with Lycos?

Craig:

Our relationship with Lycos isrepparttar 128032 first of its kind. We have developed a new private label initiative that we are offering torepparttar 128033 largest portals. Lycos isrepparttar 128034 first to launch. Basically it putsrepparttar 128035 largest portals in business for themselves, allowing advertisers to pick and choose who they want traffic from rather than all ofrepparttar 128036 traffic getting lumped together.

As we all know, all traffic is not equal. We feel overrepparttar 128037 next few years,repparttar 128038 largest portals will have their own service, and we intend on helping them do it.

Question:

Could you tell us a few of your 200+ partners?

Craig:

Sure... Lycos - HotBot - Webcrawler - Excite - Metacrawler - CNet -Dogpile. More information can be found at our site at -http://www.findwhat.com/content/pressreleases.asp. And, since we are a NASDAQ company, you can find more info by looking under our symbol: FWHT.

Question:

Is it still important to focus onrepparttar 128039 top three results?

Craig:

It really depends onrepparttar 128040 results one is getting. Some people getrepparttar 128041 ROI they are looking for at lower levels. But since some distribution partners only show three listings, it helps to concentrate onrepparttar 128042 top three.

Question:

What isrepparttar 128043 best way to measure ROI?

Craig:

It depends on what you are looking for when a user clicks. If you want sales, thenrepparttar 128044 best way to look at it is what are your “sales to click” conversion.

In Conclusion

FindWhat.com (http://www.findwhat.com) is one ofrepparttar 128045 more popular keyword-targeted performance-based text advertising services, and you’ll generally be able to pay less for keywords purchased there versus at some ofrepparttar 128046 other pay engines and still see good results. With over 200 partners displaying FindWhat.com results, it’s an excellent choice when considering where to purchase keywords.

FindWhat.com has partnered withrepparttar 128047 Academy to offer Academy students up to 3,500 qualified visitors to their sites for only $25! For more information, visit: http://www.onlinewebtraining.com/findwhat_offer.html

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com). She also teaches 2-, 3-, and 5-day hands-on, search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).


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