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If you're updating content, on other hand, you never can do THAT too much. Your only limitation is how often you have time to add new content to your site. For instance, I normally add new content on my newest site every two weeks. Each time I release an article for reprint, I announce it in "What's New" list on my home page, and post article itself in article directory.
4. Be creative.
When thinking of new ways to lure visitors into your site, possibilities are endless. For example, look at e-Business Moms < http://www.e-BusinessMoms.com >. Bina, Webmaster, describes her home page lead-ins as if they're areas of her site, but links ACTUALLY lead to articles.
When visitors click on that initial link, they want to learn more about topic article covers. They end up reading (or at least skimming) article, subconsciously starting to establish Bina as an expert in her field, and perhaps then seeking out MORE of her articles to read. Jackpot!
5. Eliminate clutter and distractions on home page.
I don't know how many times a day I go to a site that sounds interesting, but ends up being a hideous conglomeration of disorganized links, cramped advertisements, and loud colors that my eyes STILL see after I'm long gone from page.
Ouch! What a way to send your visitors hightailing it.
Giving your visitors too many options means that they're leaving on first page. Loud colors that make your visitors' heads bleed mean that they're leaving BEFORE page finishes loading.
Look again at < http://www.e-BusinessMoms.com >.
The site is a nice soothing white and blue, with brighter colors used sparingly. There's absolutely no clutter, and text and graphics are engaging -- not frightening. All in all, Bina sets a wonderful example of a site that presents an inviting atmosphere for increased visitor retention.
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