If you're updating content, on other hand, you never can do THAT too much. Your only limitation is how often you have time to add new content to your site. For instance, I normally add new content on my newest site every two weeks. Each time I release an article for reprint, I announce it in "What's New" list on my home page, and post article itself in article directory.

4. Be creative.

When thinking of new ways to lure visitors into your site, possibilities are endless. For example, look at e-Business Moms < http://www.e-BusinessMoms.com >. Bina, Webmaster, describes her home page lead-ins as if they're areas of her site, but links ACTUALLY lead to articles.

When visitors click on that initial link, they want to learn more about topic article covers. They end up reading (or at least skimming) article, subconsciously starting to establish Bina as an expert in her field, and perhaps then seeking out MORE of her articles to read. Jackpot!

5. Eliminate clutter and distractions on home page.

I don't know how many times a day I go to a site that sounds interesting, but ends up being a hideous conglomeration of disorganized links, cramped advertisements, and loud colors that my eyes STILL see after I'm long gone from page.

Ouch! What a way to send your visitors hightailing it.

Giving your visitors too many options means that they're leaving on first page. Loud colors that make your visitors' heads bleed mean that they're leaving BEFORE page finishes loading.

Look again at < http://www.e-BusinessMoms.com >.

The site is a nice soothing white and blue, with brighter colors used sparingly. There's absolutely no clutter, and text and graphics are engaging -- not frightening. All in all, Bina sets a wonderful example of a site that presents an inviting atmosphere for increased visitor retention.

The experts are always advising web owners to offer visitors something for free - and rightly so - this is a unique medium of communication. It's fast, widely accessible and almost ridiculously inexpensive when you consider technology involved - so it should be used for free exchange of ideas and information wherever possible.

If you visit ten web sites at random, you'll find more than half will have a link to "Free Stuff" - regardless of nature of site, link will read "Free Stuff".

Looking for graphics? Click on "Free Stuff".

Looking for information on black holes or quantum physics? "Free Stuff' will take you to it.

Need a dietary plan for diabetics? Try clicking on "Free Stuff".

Aargh!

Enough "stuff"!

"Stuff" indicates a lazy mind - one that can't be bothered spending a second or two scouring memory banks for a precise term. Think for a moment about what you are offering for free - then use those words to describe this on your link.

Your visitors will appreciate knowing that they can find:

a trial program a sample sales letter a series of articles on how to do whatever it is you do so well graphics a mousepad a video a diet links to related sites a template for a web page design a report on how to be a squillionaire

or whatever it is you're giving them.

Don't make them guess.

So dust off cobwebs and start using a few more words - your visitors will appreciate your thoughtfulness.