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*you need to build trust & credibility with thorough knowledge of your business and with straight forward talk about realistic expectations
*don't over-sell or indulge in hype as many people are expecting this and it can be an immediate turn-off *send messages with at least one open-ended question that requires a response
*keep messages fairly brief, long winded messages that go on and on quite frequently will not be read
One other thing to keep in mind is that your messages may not even be reaching intended recipient and they have no opportunity to give you a reply. At end of your messages you might want to ask recipient to send you a return email just saying "got it".
We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be "information police" and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are often very inaccurate and many messages that people actually want to receive are arbitrarily being sent off into ozone.
I have some first hand experience with this situation. Not long ago, ISP that my mother was using suddenly decided that she would not be allowed to receive messages from me! It took us a while to figure out what was going on, but once we did, that ISP was history as far as my mother was concerned.
In final analysis, all you can do is give it your best shot. Some people will respond, some won't...and beat goes on. Remember, it's nothing personal, just human nature at work.
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us