With marketing as defined above, you now understand why almost all successful Internet marketers today flood your server with opt-in emails. Or fire you up with their newsletters' latest edition. Because they consider you as within their loop of customer base (even if you have not bought from them before; your only participation to their business is to sign up for their newsletters' subscription forms).

Be that as it may, we now go back to definition of marketing given above and list down important keywords. Internet marketers tweak keywords inside and out. Million of pages have been launched on Internet out these keywords.

The shady marketers target all and sundry potential customers, prying on innocents specifically. They offer all kinds of products and programs, rather than educating unsuspecting readers. If you were one of those who is a beginning Internet surfer to scout for an online business, in all probability you have been victimized by these shady characters. Beware therefore.

Tip #3 – Make sure site is easy to use - Can visitors to site find articles quickly, or do they have to dig around? I’m sure you’ve been to sites that have horrible navigation. The same is true for some article submission sites. When you get there, make sure articles are easy to find. If they’re not, don’t waste your time.

- Does site have a category list and search function? Make sure site has both, as some users will want to use categories, others will search, and still others will do both.

Tip #4 – Make sure it’s easy to submit your article - Can you submit articles quickly and easily? Some require you to login, which is okay, because then you'll probably have an "author page" where you can add a bit more information about yourself, and people can find a list of all of your articles. However, if site makes you enter very much personal information, confirm more than once (most will require you to confirm your email address) or scan your fingerprint (haha, that’ll be day), you can probably skip them. You don’t want to do that every time you want to submit an article, especially if you’re submitting to more than 5 directories.

- If they proofread your article, how long does it take? Some sites proof-read your articles, which is okay, as long as it doesn't take more than 24 hours for your article to be approved and made active on their site.

Tip #5 – Is site popular? - Have many articles been posted in past few weeks? If site hasn’t has submissions for a few weeks, or they’re trickling in, chances are that’s because it’s dead. Do keep in mind, though, that submitting to a brand new site is always great, because chances are owner is promoting it as much as possible, which means great exposure for your articles.

Tip #6 – Do they offer a large list of categories? - How many categories do they have? Most sites have quite a few categories, or they’re targeted to one area (like Internet Marketing). That’s perfect. But if you come across a directory that isn’t targeted, and doesn’t have many categories, skip it. Publishers probably won’t pay it much attention because less categories means less targeting, and more articles to sift through to find what they want.

Congratulations you on choosing article writing to boost your online exposure! It’s an easy technique that, if done correctly, will more than pay for time you spent writing articles. Ok, now go out there and start submitting!