My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking". I'll also add a general keyword or two, like "cooking" and "lowfat". And perhaps a synonym like "healthful". I don't want to dilute META tag with too many words.

The META DESCRIPTION tag will be rest of what search engines will diplay along with my title. This will also be honest and attractive. I'll state benefit my page offers, using specific keyword once or even twice, if possible, and also general keywords and synonyms.

The headlines are more important than my regular body copy, both for engines and my visitors. And some engines don't use META description tag to form second part of their listings. Instead they will usually use my H1 tag (first headline), and first words in body copy after that. So, I'll be sure that my headline contains my specific keyword for that page at least once. What I can do here is take my META description tag and chop it into two pieces... part for headline and part for opening paragraph of my body copy.

Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy. I provide great content that meets needs of my visitors who have searched for this page's specific keyword. I also work keywords into copy to please engines. And I seamlessly work in my recommendations, complete with in-text links to my merchants.

Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind. Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that search engines will love. And that will bring me lots of targeted traffic. Well, just as soon as I submit to engines. I'll cover this, and other ways to promote my site in 5th and final part of "A Theme-Based Website".

You should clearly state benefits of visiting your site. It should be a like a little ad for your site. You should include your keywords once again but not more than twice. I'll give you an example of my own site and then it looks like this :

5.) Meta tag : keywords

The Meta tag keywords should be used to put in all your keywords that are relevant for your site . It is crucial to put your 4 most important keywords at beginning. You can include 15 further keywords and even more .

Example :

6.) Meta tag : robots

You create a little robots.txt to let search engine know which links it should follow. If you want to exclude certain directories, you can use special commands which forbid search engine spiders to follow a complete path.

This can be necessary e.g. to avoid that search engines link to your download page where you have articles you want to sell. An example can be found below :

# robots.txt for http://www.internetmarketing-success.com/ # file created: 16.08.01 User-agent: * # Disallow: /cgi/# exclude robots from specified tree # Disallow: /scripts/

# file modified: 16.08.01

7.) Keyword density

Your main keyword should be mentioned within first 8 words of your body text and can be mentioned 3 times more. The other keywords should not be forgotten, too. Try to use them at least 3 times in your text.

8.) Alt-tags for your images

Alt-tags are alternative descriptions for your pictures. If you move your mouse-cursor over your pictures, you can see this alternative text. This text is also shown if a picture is not loaded correctly. Use your keywords to describe your pictures.

9.) No tricks like white text on white background !

Some people consider themselves to be very smart and they want to outwit search engines by putting a lot of their keywords with a font in background colour on their pages to make it more relevant to engines.

But times have changed : The search engines recognize these tricks and as a result your pages are banned from their index. Try just to do what is necessary but don't use tricks, it won't do you no good.

10.) Link-Popularity

Many search engines like AltaVista have a new ranking concept which includes link-popularity. This means, more pages have a link to your site, better your site gets ranked.

Some of them have also made special deals with pay- per-click search engines. Those sites which rank on top 3 will also get a high rank at "normal" search engines.