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You should clearly state benefits of visiting your site. It should be a like a little ad for your site. You should include your keywords once again but not more than twice. I'll give you an example of my own site and then it looks like this :
5.) Meta tag : keywords
The Meta tag keywords should be used to put in all your keywords that are relevant for your site . It is crucial to put your 4 most important keywords at beginning. You can include 15 further keywords and even more .
6.) Meta tag : robots
You create a little robots.txt to let search engine know which links it should follow. If you want to exclude certain directories, you can use special commands which forbid search engine spiders to follow a complete path.
This can be necessary e.g. to avoid that search engines link to your download page where you have articles you want to sell. An example can be found below :
# robots.txt for http://www.internetmarketing-success.com/ # file created: 16.08.01 User-agent: * # Disallow: /cgi/# exclude robots from specified tree # Disallow: /scripts/
# file modified: 16.08.01
7.) Keyword density
Your main keyword should be mentioned within first 8 words of your body text and can be mentioned 3 times more. The other keywords should not be forgotten, too. Try to use them at least 3 times in your text.
8.) Alt-tags for your images
Alt-tags are alternative descriptions for your pictures. If you move your mouse-cursor over your pictures, you can see this alternative text. This text is also shown if a picture is not loaded correctly. Use your keywords to describe your pictures.
9.) No tricks like white text on white background !
Some people consider themselves to be very smart and they want to outwit search engines by putting a lot of their keywords with a font in background colour on their pages to make it more relevant to engines.
But times have changed : The search engines recognize these tricks and as a result your pages are banned from their index. Try just to do what is necessary but don't use tricks, it won't do you no good.
Many search engines like AltaVista have a new ranking concept which includes link-popularity. This means, more pages have a link to your site, better your site gets ranked.
Some of them have also made special deals with pay- per-click search engines. Those sites which rank on top 3 will also get a high rank at "normal" search engines.
Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : http://www.promobuddy.com/ . Sign up for his newsletter at http://www.internetmarketing-success.com/ .