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My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking". I'll also add a general keyword or two, like "cooking" and "lowfat". And perhaps a synonym like "healthful". I don't want to dilute META tag with too many words.
The META DESCRIPTION tag will be rest of what search engines will diplay along with my title. This will also be honest and attractive. I'll state benefit my page offers, using specific keyword once or even twice, if possible, and also general keywords and synonyms.
The headlines are more important than my regular body copy, both for engines and my visitors. And some engines don't use META description tag to form second part of their listings. Instead they will usually use my H1 tag (first headline), and first words in body copy after that. So, I'll be sure that my headline contains my specific keyword for that page at least once. What I can do here is take my META description tag and chop it into two pieces... part for headline and part for opening paragraph of my body copy.
Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy. I provide great content that meets needs of my visitors who have searched for this page's specific keyword. I also work keywords into copy to please engines. And I seamlessly work in my recommendations, complete with in-text links to my merchants.
Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind. Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that search engines will love. And that will bring me lots of targeted traffic. Well, just as soon as I submit to engines. I'll cover this, and other ways to promote my site in 5th and final part of "A Theme-Based Website".
Julie Georg is a consultant to individuals and small businesses interested in establishing a web presence. She offers assistance at.. mailto:email@example.com Step-by-step directions for building a theme-based site can be found in the excellent, free Affiliate Masters course. Blank email mailto:firstname.lastname@example.org