Affiliates will also often use gateway or doorway pages. These are essentially "trick sites" which may score with engines but don't deliver good content and so rarely result in getting click through, sale, or repeat visit. Also, tricking engines is becoming less effective as engines become more and more sophisticated. My theme-based site plays fair with engines and engines love it.

Using a theme-based website I create a WIN-WIN-WIN-WIN situation. My visitors win because they've found high- value information they were looking for. Search engines win because I've given them a site that will add quality to their search results. The merchants that I represent as an affiliate win because I've presold my visitors and they arrive at merchants' sites ready to buy. And, last but not least, I win with growing commissions. Can you say "super-affiliate"?

Think a theme-based website is for you? Brainstorm ideas to find your site concept. Everyone has experience, knowledge, interests or hobbies that could be turned into a theme-based website. You can start building YOUR web BUSINESS. Don't have a theme? Check out Part 2 of this series. Or send me an email. mailto:yourhelpline@mail.com

My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking". I'll also add a general keyword or two, like "cooking" and "lowfat". And perhaps a synonym like "healthful". I don't want to dilute META tag with too many words.

The META DESCRIPTION tag will be rest of what search engines will diplay along with my title. This will also be honest and attractive. I'll state benefit my page offers, using specific keyword once or even twice, if possible, and also general keywords and synonyms.

The headlines are more important than my regular body copy, both for engines and my visitors. And some engines don't use META description tag to form second part of their listings. Instead they will usually use my H1 tag (first headline), and first words in body copy after that. So, I'll be sure that my headline contains my specific keyword for that page at least once. What I can do here is take my META description tag and chop it into two pieces... part for headline and part for opening paragraph of my body copy.

Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy. I provide great content that meets needs of my visitors who have searched for this page's specific keyword. I also work keywords into copy to please engines. And I seamlessly work in my recommendations, complete with in-text links to my merchants.

Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind. Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that search engines will love. And that will bring me lots of targeted traffic. Well, just as soon as I submit to engines. I'll cover this, and other ways to promote my site in 5th and final part of "A Theme-Based Website".