Recommendations

Don't just bid on two or three keywords. Do not just bid on six or twelve. Try to bid on 20, 50, 100, or as many as 500 keywords. This way you might achieve 20, 50, or 100 times more traffic to your site.

In order to submit many keyword bids, use Goto's spreadsheet template which you can download. You fill it out and then return it.

Try to fit your keyword listing into popular categories, such as travel, sports, computers, etc. You'll get a lot more traffic to your site if your listing appears at top 3 bids. Why? Because top listings at popular categiories will show up on search engine site's home page.

It's an effective strategy to focus on only one product or service in promoting; don't try to promote an entire category of products.

Do not send your potential customers to a web site that will confuse them; make web page that you're planning to send them specifically designed for a particular product, service, or program.

Strategies To Boost Your Click Throughs

Bid for a lower not too expensive position for more popular keywords.

Study and pay careful attention to each popular keyword and price at which each advertiser is paying for that position.

You don't necessarily have to be first. Some advertisers in order to have first place positions are paying mountains of money and draining their account, sometimes without generating enough sales. You can easily get a decent position, like third or fourth place very cheaply.

Aim to get listed on first page, whether you're tenth or sixteenth place. Research have shown that listings at top and bottom of premium pages are far more likely to get clicked on as opposed to middle.

You must strive to write a good ad copy that jumps out at potential customer. Your headline will greatly determine how many targeted potential visitors you'll get at your web site. Tell them in your copy what you're promoting and a number of good reasons why they should click on your link to visit your site.

Bid for only keywords that are relevant to your project. Do not waste your limited resources on keywords that will not help sell and promote your products and services. It's a good strategy to bid as many relevant keywords as possible. You will get a lot more potential customers visiting your site. You will be able to get sometimes effective clicks for pennies!

Tracking Your Keywords

You got to track your keywords. You got to know which keywords are getting most clicks. As you monitor your keywords, you will be able to better tune your efforts by upgrading value of your bids, increasing and removing keywords. You must check your keyword position on a consistent daily basis to be on top. Others will bid for top keyword positions and can drive your keyword position down really fast!

All of this keyword maintenance, keyword brain-storming, and bidding will easily absorb 20 to 30 hours of your time each week!

Do you want to save plenty of your precious time by automatically checking your existing and possible Goto keyword bids?

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Do you want to save even more time by easily managing an unlimited number of keywords?

Do you want to save a lot of money by identifying keyword bidding opportunities by showing pricing gaps for your keywords? (if yes, go down to bottom for further details.)

Do you want to stay on top of your keyword bidding status without having to manually search keywords to find price for your optimum position?

Do you want to get an accurate picture of top 20 Goto bid positions for any keyword you choose?

Do you want to be notified daily via email of changes in your keyword bid positions?

Do you want your keywords arranged alphabetically?

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The above are a few "must do’s" for today Search Engine submissions, and please take note that "inclusion" in Directory does not guarantee Top Placement. The only way to insure #1 positioning is through good Meta Tags & in fast growing case of Pay-Per-Click & Sponsored Listings. But, that’s another article.

***Additional Note about Yahoo!: Once you’re in directory, Yahoo! also offers opportunity to "Sponsor" your category. For prices ranging from $25 - $300/month (more for REALLY popular categories), you can have a text ad running in Sponsored Sites area above regular results. This is great if you’re one of only 5 sponsors for that category. When cateogry has over 5 sponsors, and ads are rotated each time page comes up. At Keywordmarketing.net, we’re still testing results of these Sponsorships and will know more in a few weeks