A Search Engine Optimizer's New Year's Resolutions Written by Shawn Campbell
Continued from page 1
I will not use "spammy" techniques. I will use pay-per-click (PPC), even if it is for a very small amount. - I have found that using even a minuscule PPC campaign will bring in more traffic. It also propagates links to your site throughout
 Internet, and thus makes your site more prominent. If you are worried about losing money, then use free conversion tracking tool available at both Overture and Google AdWords. USE IT. Only then will you know how effective your PPC campaign really is. I will track unique hits to site. - By keeping track of whether site's traffic goes up or down, I get a big picture of health of web site. If traffic goes up, then rankings probably went up. If traffic goes down, then rankings probably went down. Of course there are also seasonal variations (and marketing pushes), but you should be familiar enough with market to know when to expect such cyclical fluctuations.
I will get a good copywriter to write content. - "Content is King", so get a professional to write it. You may think you are good, but are you really? Would you bet your Internet presence on it? Use someone who knows how to write specifically for Internet. Use someone who knows how to balance writing for people, writing for sales, and writing for search engines.
I will not send out "spammy" emails asking for reciprocal links. - Reciprocal links don't bring in clients, and they tend to only slightly boost your PageRank. An SEO's time is better served getting site listed in directories and on sites where people would be looking for it (such as associations, suppliers, clients, and more…). Personalized emails to these sites requesting a link to yours are fine. Templates or mass emails requesting reciprocal links are definitely not.
I will work hard getting valuable links to my site. - "Linking is Queen", thus getting links is essential. Find directories that relate to your market and take your time to submit to them (in best category). Contact your suppliers and/or resellers and see if they will link to you. Figure out where your potential clients hang out on Internet, and get those sites to link to you. Do your homework to choose where you want your links to appear, then roll up your sleeves, get out elbow grease and get those links to show up!
With a little dedication and a lot of work, I will get my clients into top search engine results. If you want to do well with your web site, stickto these resolutions and before you know it traffic (and sales) will roll in smoothly, just like New Year.
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.
| | Being a Swede can be a GOOD thing!Written by Torbjörn Reidarsson
Continued from page 1
you lick on backside and put on envelopes.) Since swedish word is 'stämplar' I do not have to compete with word 'stamps' and my work is so much easier! Sometimes it is a good thing to be a swede... ;) Torbjorn Reidarsson http://www.itrab.se Webmaster for Stämplar, not stamps.
Torbjorn Reidarsson is the founder and owner of ITRAB, a webconsultant business based in Linkoping, Sweden. He is the webmaster for sites like Stämplar hos Stämpelfabriken, Website Templates and ITRAB
|
