Written by Craig Lock

Continued from page 1

* Listen to your heart and write about what you love, your PASSIONS - ideas that "move you" and which make you "tick ock".

* Learn everything you can aboutrepparttar writing and publishing "business". Also learn aboutrepparttar 129411 internet as a tool/medium of online publishing.

* Join a writers' association and/or critique groups.

N.B: Believe in yourself. This is THE vitally important ingredient in writing success. You have something unique to share withrepparttar 129412 world inrepparttar 129413 form of your individual life journey.

Your dreams can come true...in writing...and in life.


Craig's books are available at: http://www.nzenterprise.com/writer/books.html and http://www.novelty-gift.com/ebooks.html

Grab the Headlines; Craft a Compelling Press Release

Written by Sonali Raval

Continued from page 1

Followrepparttar same style when you write a release. Write a strong leading paragraph withrepparttar 129409 most critical information. Your first paragraph should answerrepparttar 129410 main questions: who, what, where, when, why and how. This ensures that ifrepparttar 129411 editor decides to use justrepparttar 129412 first few paragraphs, allrepparttar 129413 information you want to convey gets printed.

Watch your Words Keep your release clutter-free. Use short, crisp sentences. Break up large chunks of text into short paragraphs. Research shows that paragraphs of 5-6 easily digestible lines helprepparttar 129414 reader understandrepparttar 129415 subject, even if it is complex.

Avoid buzzwords, jargons, technical language and acronyms. Be Balanced. Junkrepparttar 129416 hyperbole. Fancy fonts and vivid colors are out. Editors prefer standard fonts like Arial (10 points) or Times New Roman (12 points).

Finally, do a word count. A good release says what it wants in less than 500 words.

Spice it up. Just a Little Include at least one hard-hitting quote in your press release. It's your best shot at getting into newspaper column space. Reporters would rather include a smart, concise quote in their story than give a lengthy explanation or summary.

Quotes are an opportunity to emphasize your key points, so quoting your CEO or top executive is a good idea. Supporting quotes from analysts and customers add credibility torepparttar 129417 announcement and keyrepparttar 129418 reporter in torepparttar 129419 fact that there are people available that they might be able to interview for a story.

Make yourself available Reporters like to dig for more information. They are always trying to find a "different slant". They may not want to print a standard press release. They are more likely to contact you for a personal quote or unpublished information. So, make it easy for them to contact you. In your release, includerepparttar 129420 line, "For further information and clarifications, contact So-and-so." Give your contact information: phone, fax, email, and office address. And then, be available. And have some extra information to share.

Create a Press Kit The press kit includes a background piece, press releases, photos of your executives or your products, more story ideas, reprints of previous articles about your business, a list of customer references and anything else thatrepparttar 129421 media might find newsy or just be a simple fact sheet on you and your company. The media may not use everything you give them. But they will keep it for future reference. And it's a great way to build a relationship withrepparttar 129422 press.

If you have got this far, you must have graspedrepparttar 129423 secret by now. The trick to a compelling press release is very simple. Learn to think like a reporter. Put yourself in her shoes. Anticipate her needs. Then, write a release that answers her questions. Before she can ask them. Simple, isn't it?

Go grabrepparttar 129424 headlines!

Sonali Raval is a corporate communications professional based in Ahmedabad, India. An Economist and MBA by training, she is a freelance writer by choice. She can be reached at sonali@writeratwork.com; URL: www.writeratwork.com

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