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Q: What factors do you consider when it comes to use of fonts in a site?
A: A font is defined as, "A complete set of type of one size and face." Font shapes and sizes can portray many different emotions. If you use a font that does not fit with theme of your site, then it can appear disjointed. Just think...what font would you pick for a site called, "Giraffes-R-us?" A font can compliment graphics and copy or direct eye. If you want one thing to stand out, then you can imply change font. Imagine entire page was in a certain font and then title was in another. It would draw your eye to it as it is isolated and different from other fonts.
Q: What in your opinion makes difference for a site design that is effective vs. not effective.
A: Do I want to stay? I can look back at sites I have completed years ago and say that was a great design! Sure...I've learned more effects, more gold and silver textures and all that fun stuff that everybody loves, but when I look back at some of my old designs, I think wow. It's clean, it's solid, and I want to stay! I look at some sites that are cheap and I think "Wow, Somebody learned how to use Kai's power tools or Eye Candy!" You see, your parents and friends and co-workers may think that having everything beveled on your site is cool, but it just ends up looking cheap. We often confuse great graphics and effects with effective design. A site can have most wonderful graphics you've ever seen, but that does not mean that it is an effective design. Marketing, graphics, fonts, and colors must all work in co-relation with each other to produce a site that effectively gets you sales and visitors.
Q: Once design is done what is critical factor that online businesses must consider and plan for.
A: Realize that it takes hard work to make money online. We have very active site owners making sales daily, whereas some do not make any sales at all. Some people realize that they have to put an effort into e-commerce and then yes, there is a huge payoff! Online marketing and e-commerce does work! Understand though, that people are not going to visit your site and buy without any interaction from you. You must use all tools and know inside and out product that you are selling.
A system for success is critical. Most businesses new to web try to reinvent wheel. You don't have to do this! Over six years ago at Worldprofit we developed dozens of sure-fire ways to build a business online. How do we know what works? We only recommend to you, software, tools and resources we use ourselves every single day to build our own business. Ready to get started? Want insider secrets before you make costly mistakes? Email, mailto:firstname.lastname@example.org
Cris Anderson, PhotoShop Guru, is a member of the Worldprofit Design Team. Let our expert design marketers work for you! Contact mailto:email@example.com