Q: What factors do you consider when it comes to use of fonts in a site?

A: A font is defined as, "A complete set of type of one size and face." Font shapes and sizes can portray many different emotions. If you use a font that does not fit with theme of your site, then it can appear disjointed. Just think...what font would you pick for a site called, "Giraffes-R-us?" A font can compliment graphics and copy or direct eye. If you want one thing to stand out, then you can imply change font. Imagine entire page was in a certain font and then title was in another. It would draw your eye to it as it is isolated and different from other fonts.

Q: What in your opinion makes difference for a site design that is effective vs. not effective.

A: Do I want to stay? I can look back at sites I have completed years ago and say that was a great design! Sure...I've learned more effects, more gold and silver textures and all that fun stuff that everybody loves, but when I look back at some of my old designs, I think wow. It's clean, it's solid, and I want to stay! I look at some sites that are cheap and I think "Wow, Somebody learned how to use Kai's power tools or Eye Candy!" You see, your parents and friends and co-workers may think that having everything beveled on your site is cool, but it just ends up looking cheap. We often confuse great graphics and effects with effective design. A site can have most wonderful graphics you've ever seen, but that does not mean that it is an effective design. Marketing, graphics, fonts, and colors must all work in co-relation with each other to produce a site that effectively gets you sales and visitors.

Q: Once design is done what is critical factor that online businesses must consider and plan for.

A: Realize that it takes hard work to make money online. We have very active site owners making sales daily, whereas some do not make any sales at all. Some people realize that they have to put an effort into e-commerce and then yes, there is a huge payoff! Online marketing and e-commerce does work! Understand though, that people are not going to visit your site and buy without any interaction from you. You must use all tools and know inside and out product that you are selling.

A system for success is critical. Most businesses new to web try to reinvent wheel. You don't have to do this! Over six years ago at Worldprofit we developed dozens of sure-fire ways to build a business online. How do we know what works? We only recommend to you, software, tools and resources we use ourselves every single day to build our own business. Ready to get started? Want insider secrets before you make costly mistakes? Email, mailto:customerservice@worldprofit.com

Finally, I use another "dissolve" in end scene to take away old images and reintroduce image used in first scene. "Dissolves" and "straight cuts" are a few of best "transitions" to use. You will often find them in film and television, we just never pay attention to those little details. This is when one object, scene, clip or animation fades away, while other fades in. In digital video, one clip slightly overlaps other clip and a "transition" is between them. I use dissolves and straight cuts in final animation because objects in final scene are positioned so that your eye is drawn to them automatically without need for further animation.

When you begin your animation, make sure you have a plan. Sketch out a timeline and know what you want to accomplish before hand to avoid a chaotic and disorganized animation. Vary style of animation to create diversity and maintain interest. This is a rule that can be applied to many things. If you bold all of your copy, then nothing sticks out. If you fade in all your text, then nothing will stick out in your animation either. Pay close attention to most important messages in your animation and use motion to draw eye to it. Remember, not everything needs to be animated. If you do, then you will have an animation that looks like objects thrown into a dust storm. You will lose power of animation and subsequently reduce power of your marketing message.

Would you like to get your own animated flash banner for your site? Next 10 people only - save 20% Contact mailto:customerservice@worldprofit.com with subject line "FLASH ME"