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Find customer's main concerns. Then give them as much information about those concerns as they seem interested in having.
This does three things: You eliminate doubts based on lack of information. You show you are an expert ready to help. The customer becomes convinced you are interested in things that are important to her.
Way 3: Explain how your product or service works. Again, most customers don't really know how thing they want to buy does what it does. There is so much more you can tell them to enhance value they get from your product or service.
Let me give you an example. People love to send their press release to media, but most have no idea how to get one written, how to send it to media, or if media will even be interested.
Because I spent many years working in radio and TV, I can talk about how to send press releases from now until cows come home. Customers love it.
I tell them how we put their contact info and headline at top because editors are busy and may not read rest. I explain how most editors read their email, but regular mail and faxes arrive by bag loads. The customer learns how to change slant of his story to interest media.
Once you take time to fully explain how your product or service works, most people are far closer to making a purchase.
At root of these three methods to sell anything is human contact. These days it is had to get a knowledgeable person on phone. If you send an email inquiry, you'll probably get a form letter reply that has little to do with your question.
Customers respond when you give them good old-fashioned attention. Start a conversation, answer questions, and explain to get more customers. You will sell more products and services.
Kevin Nunley was one of the first to start a business online and succeeds even when others are giving up. See his 10,000 marketing ideas to promote your business at http://DrNunley.com Reach Kevin at mailto:email@example.com or 801-328-9006.