The secret ingredient is FULFILLMENT not just satisfaction. And for a site to be fulfilling it must have four indispensable elements – simplicity, functionality, security and customer interaction. A pretty site becomes irritating when overdosed with graphics and effects. It must be user-friendly or easy to use. For it to be easily located, use keyword rich titles and contents. That way search engines can easily find them. Website becomes a frustration because of its inability to function well. If load time, page size and navigability are disastrous, what do you expect to happen? Visitors can tend to be impatient. Because of their hectic time, they can leave almost straight away and never to return. Another, when they are not secure with your website’s environment they will not feel ‘at home’, accordingly, it will limit their decisions and purchasing transactions. One of biggest mistakes of web sites is its being oblivion of call-to-action concerns. After visiting site, it must give a clear perspective on what you want your visitors to do next. Is it to order, to call – say it, and you got to do it politely to create a good impression.

A pretty site is nothing but a pretty box. It doesn’t guarantee a fulfilling gift. What is important is totality of box including its contents. Utilize 4 indispensable elements and you will surely optimize your sales!

Based on profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write copy for your site, always stress benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:

“How to Get Listed in Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize benefits in headline, to pull reader into contents of your page. It should ask question:

What’s in it for me? Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to person. Write from viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver contents in a clear, crisp way - be careful not to stray from central purpose of what you promised in headline. Make sure your customer wants to click through to next page or your order page. Don't be afraid of clearly stating price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase amount of sales from your web site.