4. Have good lighting on your images a poorly lit image may as well not be there. Where possible I take mine outside into garden, put it onto a chair with white paper behind it and take advantage of natural light. Its a few minutes work that pays dividends in end in cold hard cash!

5. Never just use one image, always use at least two. I tend to use one image for every one of details (or faults) that I mention in listing. This illustrates what you are actually trying to describe and helps to prevent dreaded negative feedback of 'the item wasn't as described'.

Using above meant my auctions stood out and I was considered to be true to my word by my buyers so much so that I have multiple return buyers and Auction Euphoria effect is evident on my auctions as there regularly go for higher prices than similar items listed on eBay.

As I developed my auctions I realised that using eBays additional picture service was COSTING ME a large proportion of my profit so I looked into other ways of getting my pictures on my listings. I also realised that format of listings was another major factor. I wanted to use additional pictures to illustrate a detail or fault but it was no use having picture at bottom of listing away from description as per eBays standard approach.

So I did some research and learned that answer to my problems was HTML to generate a template for my listings and allow me to pull my images into them without having to use eBays image service, sure it was still gonna cost me to host my own images but no where near what eBay was charging me. Using this has meant that my eBay Listing Fees have dropped by nearly 90%.

My buyers then started to ask me if they could use my templates and how they could include images on thier listings, advice which I always gave to them. I then decided to put this advice together on a few webpages so that they could use it as a reference and to upload some of templates that I have used in past so that anyone can use them for FREE.

I hope that these simple bits of advice help you to take advantage of Auction Euphoria, and really develop your profits from amazing, and addictive, animal that is eBay auctions.

Mike - Webmaster and eBay Power Seller.

Online Auction Trader

Creating prosperous relationships.

Your contacts are vital. Nurture them, grow them and never ever ignore them or take them for granted.

Share your knowledge with others.

You are unique; you and only you know what you know. When you think about carefully it you will realise that you know more than you thought you knew. Recognise it, cultivate it and share it with others. This is your USP (unique selling point). Give it serious thought you will find it!

Marketing when you are not working.

Never stop thinking, doing marketing. As you become more experienced in your small home based business your entrepreneurial instincts will become very sharp. You will start to recognise opportunities that you would previously not have seen. When you do act on them. Action is key. Promoting Your Business.

It’s a continuous process. Find a process that works with minimum of effort and cost and keep it going, going, going!

WOW them with quality service.

No matter what, over deliver. You will be amazed and delighted when you and your business get recognised and you start getting repeat business and referrals. Try to know where your new clients come from.

Build trust.

Integrity is all. Never be tempted to compromise, stick to your principles and you will stand out from crowd. Be quiet about it. Some of most brilliantly successful business people are very un-assuming. But they really know what works.

Publish your way to sales.

I was recently with a new friend in his business. The business is 35 years old and is going through a lean time even though it provides very innovative manufacturing solutions.

I asked, “do you publish your achievements and contact businesses which are potential customers for product you have developed by solving problem?”

You don’t need me to tell you answer.

My friend has since indicated that he will act on my FREE consultancy. I hope he does because it can only help. He was too much working ‘in’ business and not ‘on’ it.

If you are seriously seeking a way to start your own home based business I hope these points will help you. If you have an established business I hope there is something here which has triggered your imagination so that you can and will apply it to your business.

As we proceed we all need reference points, reference points to give perspective to our thinking. We need to be able to refer to relevant, sound, proven business building information to help us succeed.

We need help and a plan to avoid 'blind alleys' which helps us get our fledgling business to fly or our existing business to soar.

You can't build a reputation on what you are going to do! You can build a business, a successful business if you want it. It takes hard work, persistence and stamina; but it’s well worth it.

It all adds up to exciting prospect of going forward to a more rewarding life where you are in control as you establish your exciting new life - working from home.

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