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Post your site to a trustworthy web-hosting provider- Your site is effective only when people can see it. If your web site is inaccessible, you can't do business. Use a web-hosting provider that guarantees a high level of service. They should have daily backups and redundant systems. A good provider gives you access to web statistics. Statistics can tell you where customers are coming from, what they look at and what lead them there in first place. Because you are dealing with sensitive information, your provider should use state of art security to protect your site from hackers.
Promote your web site- Promote your site every chance you get. Search engines are a great way to do this because they bring in a target market. Add relevant keywords and a description to metatags and then register with search engines. If you are unfamiliar with metatags, some software packages will help you add them and submit your site to search engines.
Put your web site on your business cards, print it on receipts, put a sign in your store window, tell people you've started a website. A link exchange is useful. Make sure your links are relevant and compliment your site.
Place ads in papers or trade journals targeting your audience. Write a column for a local newspaper. Offer a free web seminar at a library. Go where your customers go.
Stay informed about your web site- Provide a form or an email address so customers can include comments. What do they want from your web site? Are they complaining about pages or images? Can they order products they want? Can your server handle web traffic?
Web statistics can provide important information. You may be getting a lot of visitors, but very few orders. Look at your site from a customer perspective and review tips about web design.
Change your business based on information you receive and know- Customer feedback is like a free business consultation, if you know how to use it. Even angry letters can serve a purpose. When customers take time to give you feedback, underlying message is "We want to order from you, here's how you can let us." Pay attention to their comments and give customers what they want.
Amy Flynn Go Daddy Software email@example.com 480-824-1353