If you send out an ad with a web site address, even if your prospect does visit your web site and then leaves, how can you do a follow-up message to that prospect?

If you first get their email address, then send them web site address, then you will be able to send them our a follow-up email message to help entice them to visit again for a possible sale.

And, what would be "Perfect Follow-up" to "Perfect Online Ad"?

Respond with a short email message that is no more than 5 lines of text long and DO include your web site URL in this email message for people to pay you a visit.

If they just had your web site URL, they could easily visit and you might very well never hear from them again.

But since you now have their email address, you can do a follow-up email message to them in about 3 to 5 days and keep yourself fresh on their minds.

Do not follow-up in just one day because many people will set aside their email to read for another day.

After all, don't you find it annoying when someone starts bombarding you with follow-up emails on a daily basis?

Give your prospects time to be impressed with your first message. "A Perfect Online Ad" will bring you more response and success than you can possibly imagine.

1. Create An Impressive Title.

Your Title can make or break you. Stress Your Benefits and use Action Words. Benefits will sell your product or service. Will it save them money? Save them time? Make their life easier?

Forget about describing your product or service. Instead, stress what your product or service will do for your prospects.

Use Action Words to capture their attention and entice them to respond immediately. Offer something free in your ad copy. It'll often tip balance between a response and no response.

For a FREE list of Action Words to make use of in your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org

2. Keep It Short.

Do NOT try to sell anything from your Solo Ad copy except enticement of your potential customers to request more detailed information or to visit your web site.

The shorter your ad copy, more likely it will get read and responded. Use a maximum of 5 lines of text.

3. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy.

Also include your URL in ad copy but adding your email address gives those responding to your ad option of using what works best for them.

Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email.

Make use of a good Auto-Responder service to deliver your sales message - instantly. For a FREE list of services send: mailto:freeautoresp@emailexchange.org

Follow these few tips and your Solo Will bring you successful results and excellent response rates.