Inform webmaster your material should be removed from their website within a certain time frame, I chose 48 hours, or you will take following action:

1. Contact their web hosting company and inform them of webmaster’s abuse. A WHOIS search (e.g. http://www.whois.sc) can reveal plenty of information about a particular website, including hosting information and also contact details of individual or company that registered website.

A personal introduction, for example, ‘Dear Mr Smith’, is very effective when making first contact to combat plagiarism, especially if this information is not readily available on ‘Contact’ section of offending website!

2. In case offending webmaster does not take prospect of above action seriously then you should also clearly state you intend to file a notice of Digital Millenium Copyright Act (DCMA) infringement with search engines such as Google and Yahoo.

This action can potentially ruin a web business as search engines take a dim view of plagiarism and can remove an offending site from their search results should an infringement claim be justified.

You can also point out that you can prove your website is originator of copy by using Internet Archive (http://web.archive.org/).

These simple procedures should be enough to persuade an offending webmaster to remove your material without need for legal action which can be a long, drawn out and expensive process.

© 2005 David Walker

Sticky Loyalty isn't a new Ben & Jerry's flavor, but it should be goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can't be found anywhere else.

Now please don't make mistake of thinking "But they can get that same content at publisher's site, why should they come to mine?". Just build it and they will come! Sorry, I couldn't resist saying that, but it's true. In addition to RSS content, which they surely can get somewhere else, you are going to add your own sticky loyalty stuff that's all about whatever your site is all about to begin with. That combination of your own content and RSS feed makes visiting you a purely unique experience that can't be found anywhere else.

You don't have to be a member of Geek Squad to start showing RSS feeds on your site. Just visit any of links below and get busy using RSS to make mo' money.

Free RSS to HTML PHP Script http://www.feedforall.com/free-php-script.htm

Carp - Free Rss script http://www.geckotribe.com/rss/carp/

RSS Equalizer http://milleniumb.rssalizer.hop.clickbank.net

Clickbank Profits RSS Feed Generator http://www.insiderscripts.com/cb/