Select your learning materials very carefully. As a general rule, any material either free or paid from established Internet Marketers will always be good value. For starting out as a Newbie just pick those experts whose style you feel comfortable with and read everything they have ever written.

Then go back and read it all over again.

Read, Read, Read and then read some more. You are going back to school but there's no exams here. You either have enough knowledge to succeed or you don't. There is very little luck involved with Internet Marketing.

There are very few people who will be unable to grasp concept of Internet Marketing. This being case, why is it that 98% of people who try to make a living online will never make as much as $100 per month?

Again, a very simple answer. They are not consistent. They are not prepared to follow steps that experts use because it takes too much effort. They are always looking for a cheaper, faster and lazier way to make a buck.

Hence huge amount of cheap and "free" scams available which everybody complains about but 98% Failure Club are still there continuing to fan flames with their dollar bills. I ask you to think seriously next time that you are going to sign up with some program for "free" and spend all your time and energy promoting it as yet another "free opportunity" just so that people will join your downline.

What is REAL Quality of downline that you have just recruited? How much leverage and residual income have you created through your efforts? An honest answer would be minimal to none.

If you think small you will forever remain small. Consider that if someone had to pay $50, $100 or $250 to join a reputable, professional program, just think how much more motivated and active your downline is going to be.

If You Think Small You Will Forever Remain Small.

To be successful online there only a few simple steps to follow and as long as you consistently apply just basic business principles and ethics it is almost impossible to fail in your venture.

In conclusion remember that even "Heavy Hitters" don't convert every lead. They have to work really hard to convert maybe only 2 or 3 in every hundred but, if you treat these customers with respect and don't just forget about them you will, in time, have a gold mine sitting on your desk top.

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Ade Martin is publisher of Ade's eCommerce News. A weekly marketing newsletter to help people who wish to start and grow their online home business in an ethical and professional manner. Subscribe Today. http://Ades-Webmasters-Portal.com/ (preferred) or mailto:aenews@ademartin.par32.com

STARTING A HOME BASED BUSINESS -------------------------------

Advantages:

+ You are your own boss. You make decisions, and answer only to business and to your customers.

+ Lots of variety! You have a hand in everything - you are product developer, marketer, janitor, secretary, web designer, and bookkeeper, all rolled into one.

+ Income potential is unlimited! You're not restricted to how much boss decides you'll make. You ARE boss!

+ You can exercise your creativity and independence. You decide on type of business you want, in an area for which you have a passion. Business can be FUN, and you have opportunity to make it "yours"!

+ You have opportunity to pursue your "dream". You may have a vision that you'd like to see achieved - now you can give it a try!

Disadvantages:

- You are your own boss. Yes, this can be perceived as a negative as well as a positive! You have ultimate responsibility for success of your business.

- There's an element of risk. Every business, regardless of what it is, comes with a risk of failure.

- You provide your own health care benefits.

- Income is variable. Your business will go through both good and bad times, which may make it harder to plan. Plus longer hours don't necessarily translate into more income... at times you may find yourself working long hours just to survive! It also takes time before you begin to turn a profit.

- Long hours! The prevailing myths that home business owners sleep in, watch daytime TV, and generally have a 'relaxed' lifestyle are generally not true. Most home business owners work far more than typical 40-hour work week.

It takes all types of people to run world... not everyone is meant to run a business, and not everyone will flourish when working a job. Decide what's right for *you* - and then set out to achieve it.

Angela is the editor of Online Business Basics, a practical guide to building a profitable Internet business on a beginner's budget. Visit her online at http://onlinebusinessbasics.com/article.html