Here is Matt's original autoresponse message:

Hi LEAD NAME,

Thanks for stopping by All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Matt M. matt@all-natural-pharma.com 918 Awl St. Natural, PA 22314

Notice that message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt's leads will receive a message personalized with his or her own name. Notice, also, that Matt's name and address are at end of message.

--------------------------------- Case Study: Downline Dan and New Breed ---------------------------------

Dan is one of Matt's downline representatives. He's ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan's account came pre-packaged with Matt's marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt's messages to his customers! All of basic content is Matt's, but Dan's contact information is on letters. Here is autoresponse that Dan sends to his potential customers:

Hi, LEAD NAME

Thanks for stopping by All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Dan D. dan@pharma-ceuticals.com 5 Farm Way Sootuh, TN 88457

Notice that contact name and address at end of e-mail are Dan's, but that greeting at beginning of message still includes name of Dan's lead.

--------------------------------- Mission Accomplished ---------------------------------

With Matt's experience in hand, Dan is now marketing more successfully than ever before. And he isn't only one - Matt's entire downline is now using his marketing messages! Matt's commissions are growing exponentially.

Matt and Dan's situation is not unique. Any network marketer with an established downline can take advantage of opportunities available in an auto message setup system. There's no better way to put more auto in your autoresponder.

Honesty allows for clean, mutually beneficial transactions. It benefits seller by resulting in a core of satisfied customers, who become repeat customers, because of positive trust factor. It results in fewer merchandise returns, and, consequently, bigger profits. It benefits buyer by giving him a merchandise source that he can trust in all areas, with ability to rely on word of seller time after time, with no hassles and safety of completely guaranteed satisfaction with his purchases.

Next, realize that you have power to change lives with your words!

Words ARE powerful! (After all, God used them to create universe!) They are one of those powerful, invisible forces in world, along with electricity, love, etc. Do NOT exaggerate in your ads. Tell exact truth.

If you are recruiting people for a business opportunity, don't tell them they're going to be making $10,000 a month, when that is going to be solely dependent on their own efforts. You may state that it is POSSIBLE, but don't mislead them.

Avoid hype headers: "I'm Making $5,000 a month on Internet—You can, too!" is better than "Make a Mint Online!"

Truth in advertising carries many other more subtle benefits, which time and space do not allow to be pursued at this time, but, rest assured, all those subtle benefits are even more beneficial to both seller and buyer than more obvious ones mentioned above.

Along those lines, dear readers, if any of you respond to any advertisement you see in ’elf Expressions Ezine and find that advertisement to be less than truthful, please email this publisher at once with complete details, and if those details check out, we'll no longer publish that ad.