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Honesty allows for clean, mutually beneficial transactions. It benefits seller by resulting in a core of satisfied customers, who become repeat customers, because of positive trust factor. It results in fewer merchandise returns, and, consequently, bigger profits. It benefits buyer by giving him a merchandise source that he can trust in all areas, with ability to rely on word of seller time after time, with no hassles and safety of completely guaranteed satisfaction with his purchases.
Next, realize that you have power to change lives with your words!
Words ARE powerful! (After all, God used them to create universe!) They are one of those powerful, invisible forces in world, along with electricity, love, etc. Do NOT exaggerate in your ads. Tell exact truth.
If you are recruiting people for a business opportunity, don't tell them they're going to be making $10,000 a month, when that is going to be solely dependent on their own efforts. You may state that it is POSSIBLE, but don't mislead them.
Avoid hype headers: "I'm Making $5,000 a month on Internet—You can, too!" is better than "Make a Mint Online!"
Truth in advertising carries many other more subtle benefits, which time and space do not allow to be pursued at this time, but, rest assured, all those subtle benefits are even more beneficial to both seller and buyer than more obvious ones mentioned above.
Along those lines, dear readers, if any of you respond to any advertisement you see in ’elf Expressions Ezine and find that advertisement to be less than truthful, please email this publisher at once with complete details, and if those details check out, we'll no longer publish that ad.
Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com To subscribe, email firstname.lastname@example.org