A New Approach To Site Promotion

Written by (c) 2005 by Andrew J. Morris


Continued from page 1

I'm offering my new partner space on that website to place an Adsense ad -- withrepparttar partner's Adsense account number.

This solves several problems at once. It doesn't cost me anything out-of-pocket (Google pays them!) Compensation is directly tied to results -- more visitors torepparttar 102941 site (the object of promotion)repparttar 102942 more clicks they will get on repparttar 102943 Adsense ads,repparttar 102944 morerepparttar 102945 partner earns.

The partner is highly motivated to do a good job,repparttar 102946 better they dorepparttar 102947 more they earn. I get traffic to my new site (of course it has to rely on something other than ads for revenue) atrepparttar 102948 cost of forgone advertising income.

The partner does not have to worry about not being paid, Google pays him, not me. I do have to worry aboutrepparttar 102949 partner not doing a fair share of work on promotion -- no promotion, no earnings, but no penalty either. So our agreement has to include an option for termination for non-performance.

But performance can be measured, and an acceptable level agreed upon fromrepparttar 102950 start. Traffic is not a good measure since a click-bot could be set up to generate useless traffic. But sales, memberships, or other criteria may be appropriate, depending onrepparttar 102951 nature ofrepparttar 102952 site.

I checked with Google and this does not conflict with their Adsense terms of use policy -- so long as ads from two different accounts do not appear onrepparttar 102953 same page (which leads to double-serving, and is against policy) I can even have my own Adsense ads elsewhere onrepparttar 102954 site.

Sorepparttar 102955 agreement withrepparttar 102956 partner may specify his/her ads appear only on certain pages withinrepparttar 102957 site. So long asrepparttar 102958 expected revenue is sufficient to compensate forrepparttar 102959 effort, everybody wins.

There are lots of variants on this idea that might be tried, depending on circumstances. Just be careful to abide byrepparttar 102960 Adsense terms of service agreement, be fair to all parties, and be creative.

To see this process in action (and even apply yourself if you read this in April 2005) see: http://www.qanswered.com/partner.htm


Does your business accept credit cards?

Written by Jakob Jelling


Continued from page 1

You will need an Internet merchant account to make a payment gateway on your e-commerce Website to accept credit cards. You have a great choice when it comes to selecting a merchant account. Things to look for when making your choice are:

- Fees, such as transaction, set up and charge back - Reliable security features - Professional customer support - The Company’s reputation and stability

If you are not skilled in programming, you should seek a merchant account provider that will set up your payment gateway for you or provide a cut and paste code. Setting uprepparttar payment gateway, to accept credit cards, inrepparttar 102940 right place and integrating it into your e-commerce Website is essential to driving sales. The gateway must be secure andrepparttar 102941 payment processing time must be fast.

Why you must Accept Credit Cards?

For online purchases, a majority of customers pay by credit cards. Thus if you do not accept credit cards you have reduced your customer base tremendously. Also credit cards promote impulse buying. You do not want to give your customers time to rethink their purchase when they are writing a check with all those zeros.

Also it can add credibility and professionalism to your business. If you accept credit cards, your site will look more legitimate and customers will have greater peace of mind when making payments. Your payment processor will be working and making money 24 hours a day, even while you sleep.

The benefits of accepting credit cards are many, even for on-site businesses. Credit cards are a convenient way to make payments. Customers do not have to carry cash around. Just sliderepparttar 102942 card inrepparttar 102943 processor andrepparttar 102944 payment is done. The merchant can potentially see a great increase in sales.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.


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