This allows you to test different ad copy, headlines, prices or whatever and to gauge results just by viewing responses you receive to each approach.

You must stress your:

1. Product or Service.

2. Focus on Benefit.

3. Keep it Simple.

What might work great for your competitor, may very well be completely wrong for your own project.

Make your project a personal extension of what you need to accomplish with it.

Set aside a consistent amount of time that you can afford to invest daily.

And, test, test, test until you find just right combination of elements to make your project a HUGE success

My best selling AP recently introduced a free e-book that they could easily sell for $50-$100. It is being given away, however, to prove worth of main program.

Do same thing for you program? Write an informative article about subject addressed by your program. Include a link to your "pre-sell page" in your resource box. Submit it to Ezine editors for possible publication. This strategy works!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Position Yourself Above Your Competitors ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Why should a person buy from you rather than one of your competitors? You need to provide them a compelling answer to this question. You must create an offer (within guidelines of your AP rules) that will convince somebody buy from you.

Do some inventory. Explore what you can offer that you fellow associates can't provide. Perhaps you can give them a product you've created and sell as a free bonus when they buy from you. It might even be possible for you to use a portion of your profits to "gift" them into another program or business you represent. Maybe you can offer a 30-minute consultation in a field of expertise.

Suppose you market a product that pays you a $100.00 commission each sale. Also suppose you get five sales per month - or $500.00. Next imagine that your bonus will cost you $20.00 per sale--but net you five additional sales! Which would you prefer: 5 x $100 or 10 x $80? Now if you selected first option, please unplug your modem and turn off your computer. :)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Publish Follow Up Marketing Materials ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Recently I got this note from one of my Ezine subscribers:

"For a couple months I've been reading about your endorsement of *product X.* Several times I visited your site - but never paid for program. In your last message, however, something clicked and I went right over to place my order. Now I am writing just to say thanks for pointing me in right direction!"

This note reveals several important marketing lessons you'll need to learn to succeed in online marketing!

1) You need to have several ads and endorsement ready for each product you represent. Marketing is an ongoing process, not a one shot deal!

2) You need to have a automatic delivery system ready to share your ongoing marketing materials with prospective buyers. There are many follow-up Autoresponders on Net. Get one!

3) You need to effectively manage an opt-in list of people who are willing to receive your marketing information. You will find a valuable free tutorial aimed at helping you start your own Ezine at http://ezinesuccess.com.

Despite all ads I purchase, pages I submit, and links I exchange, my number one source of profit comes from being editor of an Ezine.