Continued from page 1
And that's what I think happens to many marketers who try to be too creative. They lose sight of fact their job is to sell a product or service. To do that effectively, your marketing has to be one word: relevant.
You can be as clever or creative as you want, but in end if your marketing is not relevant to product and to those who are most likely to buy it, you have failed.
Look, I realize we have to be creative to capture our audience's attention. After all we are trying to cut through a sea of marketing clutter. I just wish more marketers tried harder to connect with their audience vs. simply entertain them.
Heck, I sometimes wonder if marketers even know who their audience is. This definitely came into play in The Apprentice with both teams showing men using Dove Body Wash in their commercials. C'mon, it doesn't take a lot of sense to recognize this product is for women! But because they were so focused on being clever, they lost sight of this very basic fact.
If I can leave you with one thought it is this: Identify and know your audience and then aim to connect with them and jump into conversation they are already having in their head about your product or service.
If you can do this, you will be effective in capturing their attention, AND selling your product or service.
© Copyright 2005 Debbie LaChusa, 10stepmarketing
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com